School of Natural and Environmental Sciences, Newcastle University, Newcastle Upon Tyne NE1 7RU, UK.
School of Agriculture and Food Science, University College Dublin, D04V1W8 Dublin, Ireland.
Meat Sci. 2024 Jun;212:109475. doi: 10.1016/j.meatsci.2024.109475. Epub 2024 Mar 1.
As the demand for beef products grows in the Chinese market, understanding consumer preferences for beef, especially those related to quality labelling, is essential. The recent agreement between China and the European Union to promote Geographical Indications (GIs) provides a new insight into preferences for beef with quality labelling. This paper assesses consumer preferences for beef products with GIs and other attributes. A nationwide survey is conducted including 1210 respondents in China by a choice experiment attributing GI label, 'green', 'hazard-free', and 'organic' labels, feeding regimes (grain-fed, grass-fed), country of origin (China, Ireland, Australia, Brazil), and price (30, 40, 80, 100 ¥/500 g). The random parameter logit model with error component reveals that Chinese consumers have a significant preference for grain-fed beef and domestic beef, and they are willing to pay a premium price for GI-labelled beef compared with other attributes. The interaction between GIs and country of origin is included to indicate the positive price impact of GIs on imported beef products. Demographic factors such as place of residence and occupation are found to affect consumer preferences for GIs.
随着中国市场对牛肉产品需求的增长，了解消费者对牛肉的偏好，尤其是与质量标签相关的偏好，至关重要。中国与欧盟最近达成的关于推广地理标志（GI）的协议，为具有质量标签的牛肉偏好提供了新的见解。本文评估了消费者对具有地理标志和其他属性的牛肉产品的偏好。通过一项选择实验，对中国的 1210 名受访者进行了一项全国性调查，该实验赋予了 GI 标签、“绿色”、“无害”和“有机”标签、饲养方式（谷物饲养、草饲）、原产国（中国、爱尔兰、澳大利亚、巴西）和价格（30、40、80、100 元/500 克）。带有误差分量的随机参数对数模型揭示了中国消费者对谷物饲养的牛肉和国产牛肉有显著的偏好，并且他们愿意为 GI 标签的牛肉支付比其他属性更高的溢价。包括了地理标志和原产国之间的交互作用，以表明地理标志对进口牛肉产品的积极价格影响。发现人口统计学因素，如居住地和职业，会影响消费者对地理标志的偏好。
