Miller Alexis, Patro Ankita, Stevens Madelyn N, Scott Fortune David, Gelbard Alexander, Haynes David S, Topf Michael C
Department of Otolaryngology-Head and Neck Surgery, Vanderbilt University Medical Center, Nashville, Tennessee, USA.
Allergy & ENT Associates, Nashville, Tennessee, USA.
Otolaryngol Head Neck Surg. 2024 Jun;170(6):1676-1683. doi: 10.1002/ohn.721. Epub 2024 Mar 17.
Social media has enabled discussion of relevant topics within otolaryngology. With increasing academic discourse occurring on virtual platforms, it is important to examine who is influencing these discussions. This study thus aims to: (1) identify the top Twitter influencers in otolaryngology and (2) assess the relationship between Twitter influence and academic impact.
Cross-sectional analysis.
Twitter.
The Right Relevance program was used to identify and rank the top 75 Twitter influencers, excluding organizations, according to the search terms "otolaryngology," "head and neck surgery," "ear nose throat," "rhinology," "head and neck," "laryngology," "facial plastics," and "otology." Demographic data and h-index were collected for each influencer. Correlational analyzes were performed to assess the relationships between Twitter rank and geographic location, sex, subspecialty, and h-index.
The majority of the top 75 influencers were otolaryngologists (87%), female (68%), and located in the United States (61%). General otolaryngology (n = 20, 31%) was more well-represented than any individual subspecialty including facial plastics (n = 10, 15%), rhinology (n = 10, 15%), and neurotology (n = 9, 14%). There was a significant relationship between Twitter rank and h-index (Spearman ρ value of -0.32; 95% confidence interval: -0.51 to -0.01; P = .006). Twitter rank was not significantly correlated with subspecialty, sex, or geographic location (P > .05).
The majority of Twitter influencers within otolaryngology were otolaryngologists, female, and located in the United States. Social media influence is positively associated with academic impact among otolaryngologists.
社交媒体使耳鼻喉科领域内的相关话题讨论成为可能。随着虚拟平台上学术讨论的日益增多，研究谁在影响这些讨论变得很重要。因此，本研究旨在：（1）确定耳鼻喉科领域在推特上最具影响力的用户，以及（2）评估推特影响力与学术影响力之间的关系。
横断面分析。
推特。
使用Right Relevance程序，根据搜索词“耳鼻喉科”、“头颈外科”、“耳鼻喉”、“鼻科学”、“头颈”、“喉科学”、“面部整形”和“耳科学”，识别并对75位最具影响力的推特用户进行排名，不包括组织。收集了每位有影响力用户的人口统计学数据和h指数。进行相关性分析以评估推特排名与地理位置、性别、亚专业和h指数之间的关系。
75位最具影响力的用户中，大多数是耳鼻喉科医生（87%）、女性（68%），且位于美国（61%）。普通耳鼻喉科（n = 20，31%）的代表性比任何单个亚专业都更强，包括面部整形（n = 10，15%）、鼻科学（n = 10，15%）和神经耳科学（n = 9，14%）。推特排名与h指数之间存在显著关系（斯皮尔曼ρ值为 -0.32；95%置信区间：-0.51至 -0.01；P = 0.006）。推特排名与亚专业、性别或地理位置无显著相关性（P > 0.05）。
耳鼻喉科领域在推特上最具影响力的用户大多数是耳鼻喉科医生、女性，且位于美国。社交媒体影响力与耳鼻喉科医生的学术影响力呈正相关。
