College of Management, Qingdao University of Technology, Linyi, PR China.
PLoS One. 2024 Mar 21;19(3):e0300933. doi: 10.1371/journal.pone.0300933. eCollection 2024.
The study explores the impact of employee perceptions of corporate social responsibility (CSR) in improving employee loyalty by examining the direct and indirect role of person-organization fit and employee trust. A convenient sampling technique was employed to collect the data sample. A total of 338 questionnaires were collected at three different China-Pakistan Economic Corridor (CPEC) projects in Pakistan. The SmartPLS-3 was used to test the study hypotheses. The results revealed that CSR positively and significantly influenced employee loyalty. The findings indicated a partial mediating impact of P-O fit and employee trust in the relationship between CSR and employee loyalty. Discussions, implications, limitations, and future research direction are also given.
本研究通过考察人-组织匹配和员工信任在其中的直接和间接作用，探讨了员工对企业社会责任（CSR）的认知对提高员工忠诚度的影响。采用便利抽样技术收集了数据样本。共在巴基斯坦的三个中巴经济走廊（CPEC）项目中收集了 338 份问卷。使用 SmartPLS-3 检验了研究假设。结果表明，CSR 对员工忠诚度有积极的显著影响。研究结果表明，在 CSR 与员工忠诚度之间的关系中，P-O 适配度和员工信任具有部分中介作用。本文还讨论了研究结果的意义、局限性和未来的研究方向。
