Fors Marsh, Arlington, VA, United States.
Fors Marsh, Arlington, VA, United States.
Vaccine. 2024 Apr 2;42(9):2166-2170. doi: 10.1016/j.vaccine.2024.03.031. Epub 2024 Mar 20.
The near-ubiquitous use of social media in the United States (U.S.) highlights the utility of social media for encouraging vaccination. Vaccination campaigns have used social media to reach audiences, yet research linking the use of specific social media platforms and vaccination uptake is nascent. This descriptive study assesses differences in social media use by COVID-19 vaccination status among adults overall and those who reported baseline vaccine hesitancy. We used data from a nationally representative longitudinal survey of U.S. adults administered between January 2021-August 2022 (n = 2,908). Results indicated a positive association between frequent Instagram and/or Twitter use and vaccination status (p <.05). Among baseline vaccine hesitant adults, results indicated a positive association between frequent TikTok, Instagram, and/or Twitter use and vaccination status (p <.05). Findings have implications for research that examines the content of social media platforms and their environment on vaccine attitudes and uptake.
社交媒体在美国的广泛使用凸显了其在促进疫苗接种方面的作用。疫苗接种活动已经利用社交媒体来接触受众，但将特定社交媒体平台的使用与疫苗接种率联系起来的研究还处于起步阶段。本描述性研究评估了总体成年人群体以及报告有疫苗接种犹豫的成年人中，社交媒体使用情况与 COVID-19 疫苗接种状况之间的差异。我们使用了 2021 年 1 月至 2022 年 8 月期间在美国成年人中进行的一项全国代表性纵向调查的数据（n = 2908）。结果表明，频繁使用 Instagram 和/或 Twitter 与疫苗接种状况呈正相关（p<.05）。在有基线疫苗接种犹豫的成年人中，频繁使用 TikTok、Instagram 和/或 Twitter 与疫苗接种状况呈正相关（p<.05）。这些发现对研究社交媒体平台的内容及其对疫苗态度和接种率的影响具有重要意义。
