Bouichou El Houssain, Fadlaoui Aziz, Bouayad Abdelghani, Allali Khalil
Department of Economic and Social Sciences Applied to Agriculture, Agronomic and Veterinary Institute Hassan II, Madinat Al Irfane, B.P. 6202, Rabat 10101, Morocco.
Economics and Sociology and Quality Regional Agricultural Research, P.O. Box 578 (VN), CRRA Meknes 50000, INRA Morocco.
Heliyon. 2024 Mar 16;10(6):e27745. doi: 10.1016/j.heliyon.2024.e27745. eCollection 2024 Mar 30.
We present an econometric analysis of the marketing of apples in Morocco that investigates the relationship between vertical coordination arrangements and the prices of apples for farmers. In this study, the hedonic method is used to evaluate the vertical coordination of apple fruit chains by analyzing the marginal implicit price of different product characteristics. We examine the variables influencing apple prices for farmers, comprising intrinsic factors related to the farm's characteristics and quality attributes such as fruit variety and fruit diameter. Additionally, we consider extrinsic variables associated with marketing factors, including vertical coordination systems, payment terms, seasonality of sale, cold storage, and geographical origin. Based on a nationally representative survey of 190 apple growers in the southeast of Morocco, an empirical analysis is conducted. Results highlight the pivotal role of apple growers' experience in elevating farm-level prices, indicating a deeper understanding of market dynamics. Significant price variations are tied to quality attributes, notably a 19.2% premium for larger apples (75-85 mm diameter), indicating market preference. The economic analysis underscores the influence of apple varieties, with Golden commanding a 16.4% higher price, indicating heightened consumer demand. Additionally, the study found that marketing factors, vertical coordination models, payment terms, seasonality of sale, cold storage, and geographical origin also have a positive impact on apple prices. Furthermore, vertical coordination models positively impact apple and prices provide producers with guidance for effective supply chain coordination. These insights, extending beyond theory, serve as a roadmap for policymakers to support the agricultural sector. Equipped with knowledge of business performance, farmers can implement targeted measures to enhance the marketing value of their agricultural products, fostering resilience and profitability in the Moroccan apple sector.
我们对摩洛哥苹果市场进行了计量经济学分析，研究垂直协调安排与农民苹果价格之间的关系。在本研究中，享乐方法用于通过分析不同产品特征的边际隐含价格来评估苹果产业链的垂直协调。我们考察影响农民苹果价格的变量，包括与农场特征和质量属性相关的内在因素，如水果品种和果实直径。此外，我们还考虑与营销因素相关的外在变量，包括垂直协调系统、付款条件、销售季节性、冷藏和地理来源。基于对摩洛哥东南部190名苹果种植者的全国代表性调查，进行了实证分析。结果凸显了苹果种植者经验在提高农场层面价格方面的关键作用，表明对市场动态有更深入的理解。显著的价格差异与质量属性相关，特别是直径75 - 85毫米的较大苹果价格溢价19.2%，表明市场偏好。经济分析强调了苹果品种的影响，金冠苹果价格高出16.4%，表明消费者需求更高。此外，研究发现营销因素、垂直协调模式、付款条件、销售季节性、冷藏和地理来源也对苹果价格有积极影响。此外，垂直协调模式对苹果和价格有积极影响，为生产者提供了有效供应链协调的指导。这些见解超越了理论，为政策制定者支持农业部门提供了路线图。有了商业绩效方面的知识，农民可以采取有针对性的措施来提高其农产品的营销价值，增强摩洛哥苹果行业的韧性和盈利能力。
