Department of Population Medicine, Ontario Veterinary College, University of Guelph, Guelph, ON N1G 2W1, Canada.
Int J Environ Res Public Health. 2024 Mar 15;21(3):351. doi: 10.3390/ijerph21030351.
Effective communication by governmental organizations is essential to keep the public informed during a public health emergency. Examining the content of these communications can provide insight into their alignment with best practices for risk communication. We used content analysis to determine whether news releases by the Ontario government contained key elements of effective risk communication, as outlined by the Health Canada and Public Health Agency of Canada Strategic Risk Communication Framework. News releases between 25 January 2020 and 31 December 2022 were coded following the five elements of the framework: situational transparency, stakeholder-centered content; evidence-based rationales for decisions; continuous improvements in updating information; and descriptions of risk management. All 322 news releases contained at least one element of the framework, and all five elements were identified at least once across the dataset. Risk management, transparency, and stakeholder-centered content were the most frequently identified elements. News releases near the beginning of the pandemic contained most elements of the framework; however, over time, there was an increase in the use of vague language and lack of evidence-based rationales. Increasing transparency regarding evidence-based decisions, as well as changes in decisions, is recommended to improve risk communication and increase compliance with public health measures.
政府组织的有效沟通对于在公共卫生紧急情况下让公众了解情况至关重要。检查这些沟通的内容可以深入了解它们是否符合加拿大卫生部和加拿大公共卫生署战略风险沟通框架提出的最佳风险沟通实践。我们使用内容分析法来确定安大略省政府的新闻稿是否包含了有效风险沟通的关键要素,该框架由加拿大卫生部和加拿大公共卫生署战略风险沟通框架概述。2020 年 1 月 25 日至 2022 年 12 月 31 日期间的新闻稿按照框架的五个要素进行了编码:情境透明度、以利益相关者为中心的内容;决策的循证理由;不断改进信息更新;以及风险管理描述。所有 322 条新闻稿都包含了框架的至少一个要素,并且在整个数据集中至少有一次确定了所有五个要素。风险管理、透明度和以利益相关者为中心的内容是最常被识别的要素。大流行初期的新闻稿包含了框架的大部分要素;然而,随着时间的推移,模糊语言的使用和缺乏循证理由的情况有所增加。建议提高基于证据的决策的透明度,并对决策进行更改,以改善风险沟通并提高公众对公共卫生措施的遵守程度。
Int J Environ Res Public Health. 2024-3-15
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