Department of Community Health Sciences, University of Manitoba, S113-750 Bannatyne Ave., Winnipeg, MB, R2M 3Y9, Canada.
Faculty of Health Sciences, University of the Fraser Valley, 45190 Caen Ave., Chilliwack, BC, V2R 0N3, Canada.
BMC Public Health. 2021 Nov 29;21(1):2181. doi: 10.1186/s12889-021-12246-x.
BACKGROUND: The COVID-19 pandemic brought the production of scientific knowledge onto the public agenda in real-time. News media and commentators analysed the successes and failures of the pandemic response in real-time, bringing the process of scientific inquiry, which is also fraught with uncertainty, onto the public agenda. We examine how Canadian newspapers framed scientific uncertainty in their initial coverage of the COVID-19 pandemic and how journalists made sense of the scientific process. METHODS: We conducted a framing analysis of 1143 news stories and opinion during the first two waves of the COVID-19 pandemic. Using a qualitative analysis software, our analysis focused, first, on how scientific uncertainty was framed in hard news and opinion discourse (editorial, op-ed). Second, we compared how specialist health and science reporters discussed scientific evidence versus non-specialist reporters in hard news and columns. RESULTS: Uncertainty emerged as a "master frame" across the sample, and four additional framing strategies were used by reporters and commentators when covering the pandemic: (1), evidence -focusing on presence or absence of it-; (2) transparency and leadership -focusing on the pandemic response-; (3) duelling experts - highlighting disagreement among experts or criticizing public health decisions for not adhering to expert recommendations-; and (4) mixed messaging -criticizing public health communication efforts. While specialist journalists understood that scientific knowledge evolves and the process is fraught with uncertainty, non-specialist reporters and commentators expressed frustration over changing public health guidelines, leading to the politicization of the pandemic response and condemnation of elected officials' decisions. CONCLUSIONS: Managing scientific uncertainty in evolving science-policy situations requires timely and clear communication. Public health officials and political leaders need to provide clear and consistent messages and access to data regarding infection prevention guidelines. Public health officials should quickly engage in communication course corrections if original messages are missing the intended mark, and clearly explain the shift. Finally, public health communicators should be aware of and more responsive to a variety of media reporters, who will bring different interpretative frames to their reporting. More care and effort are needed in these communication engagements to minimize inconsistencies, uncertainty, and politicization.
背景:新冠疫情大流行实时将科学知识的生产提上公众议程。新闻媒体和评论员实时分析疫情应对的成败,将充满不确定性的科学探究过程也提上了公众议程。我们考察了加拿大报纸在新冠疫情的初步报道中如何构建科学不确定性,并探讨了记者如何理解科学过程。
方法:我们对新冠疫情前两波期间的 1143 篇新闻报道和评论进行了框架分析。我们使用定性分析软件,首先分析硬新闻和观点话语(社论、专栏文章)中如何构建科学不确定性的框架。其次,我们比较了专业健康和科学记者与非专业记者在硬新闻和专栏中讨论科学证据的方式。
结果:不确定性成为样本中的一个“主导框架”,记者和评论员在报道疫情时还使用了另外四种框架策略:(1)关注证据的有无;(2)透明度和领导力,关注疫情应对措施;(3)专家意见分歧,突出专家之间的意见分歧或批评公共卫生决策不遵循专家建议;(4)信息混杂,批评公共卫生沟通工作。虽然专业记者明白科学知识是不断发展的,这个过程充满不确定性,但非专业记者和评论员对不断变化的公共卫生指南表示不满,导致疫情应对措施政治化,谴责政府官员的决定。
结论:在不断变化的科学政策环境中管理科学不确定性需要及时和明确的沟通。公共卫生官员和政治领导人需要提供有关感染预防指南的清晰一致的信息和数据。如果最初的信息没有达到预期效果,公共卫生官员应迅速进行沟通调整,并清楚地解释这一转变。最后,公共卫生传播者应该意识到并对各种媒体记者更加敏感,因为他们在报道时会带来不同的解释框架。在这些沟通中需要更加小心和努力,以减少不一致、不确定性和政治化。
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