Keck School of Medicine, University of Southern California, Los Angeles, CA 90033, USA.
Division of Plastic and Reconstructive Surgery, Keck School of Medicine, Los Angeles, CA 90033, USA.
J Burn Care Res. 2024 Nov 14;45(6):1592-1597. doi: 10.1093/jbcr/irae068.
Social media offers a readily available, cost-effective way for medical experts to disseminate knowledge and shape public health outcomes but also allows for the spread of misinformation. This study aims to analyze burn-related material on social media by creator, content type, and engagement. Facebook, TikTok, and X (formerly Twitter) were queried with the following search terms: "burn," "burn injury," "burn recovery," and "burn treatment." Identified accounts were then manually screened for relevance. Year of creation and engagement metrics were collected. Accounts were categorized by content and creator type. Data were reported using descriptive statistics and visualized graphically to explore trends. Our search yielded 434 profiles, 234 of which met the inclusion criteria. TikTok had the most engagement at a median of 43,500 followers per account, with 38.3% of accounts focusing on individual experiences of burn survivors primarily on personal accounts (48.3%). In contrast, content on Facebook was related to the promotion of medical services (36.9%), whereas the most represented creator type was medical centers (33.6%). Nonprofits made up 40.4% of accounts on Twitter/X and more than a third of the content focused on patient advocacy, support, or burn prevention (36.5%). Important topics like burn education, prevention, and social support are lacking on major social media platforms. Engagement from burn care organizations and burn experts on social media is necessary. The findings of this study may guide advocates in the burn community on where and how to disseminate information on social media.
社交媒体为医学专家提供了一种现成的、具有成本效益的方式来传播知识和塑造公共卫生成果，但也允许错误信息的传播。本研究旨在通过创作者、内容类型和参与度来分析社交媒体上的烧伤相关材料。使用以下搜索词在 Facebook、TikTok 和 X（前身为 Twitter）上进行了查询：“烧伤”、“烧伤损伤”、“烧伤恢复”和“烧伤治疗”。然后手动筛选识别出的账户以确定其相关性。收集了创建年份和参与度指标。根据内容和创作者类型对账户进行分类。使用描述性统计数据和图形可视化来探索趋势报告数据。我们的搜索结果得到了 434 个个人资料，其中 234 个符合纳入标准。TikTok 的参与度最高，每个账户的平均关注者为 43,500 人，其中 38.3%的账户主要关注烧伤幸存者的个人经历，主要在个人资料上（48.3%）。相比之下，Facebook 上的内容与医疗服务的推广有关（36.9%），而最具代表性的创作者类型是医疗中心（33.6%）。非盈利组织在 Twitter/X 上占账户的 40.4%，超过三分之一的内容侧重于患者倡导、支持或烧伤预防（36.5%）。烧伤教育、预防和社会支持等重要话题在主要社交媒体平台上缺乏。烧伤护理组织和烧伤专家在社交媒体上的参与是必要的。本研究的结果可以为烧伤社区的倡导者提供指导，了解在何处以及如何在社交媒体上传播信息。
