Community attitudes toward mental illness: the influence of contact and demographic variables.

Residents of three large rural cities were surveyed to investigate the influence of 'psychiatric exposure' and demographic variables on community attitudes toward mental illness. Samples drawn from the three communities, which differed according to the availability of mental health services, were administered the Opinions About Mental Illness Scale, with questionnaire items that elicited measures of the amount of contact with mental illness and standard demographic data. Multiple regression analyses showed that demographic but not 'exposure' variables had a significant influence on community attitudes. Contrary to previous findings, the older, less-educated members of the public were more positive in their opinions on mental health issues. Other variables to have an influence on attitudes were ethnic origin and occupational status.