Dana and David Dornsife College of Letters, Arts and Sciences, University of Southern California, Los Angeles, CA, United States.
Georgetown University School of Medicine, Washington, DC, United States.
Front Public Health. 2024 Apr 12;12:1385916. doi: 10.3389/fpubh.2024.1385916. eCollection 2024.
Robust digital and community-led approaches are needed to combat health misinformation, as highlighted by the COVID-19 pandemic. Such gaps in public health outreach, compounded by systemic health barriers, contributed to higher rates of COVID-19 infection, mortality, and mental health effects among Hispanics during the peak of the pandemic. Thus, we conducted a community-based art-meets-health intervention [Stay Connected Los Angeles (SCLA)] to address the impacts of the COVID-19 pandemic in Hispanic communities.
Led by local artists in collaboration with public health specialists and community members, SCLA used multimedia to promote infection mitigation behaviors and psychological well-being among the 120,000 residents of Eastern Los Angeles. Campaign materials were designed with input from community representatives and included digital media, large-scale murals, and comic-book style pieces. Two semi-structured focus groups (one in English and another in Spanish) were conducted to solicit participants' views on attributes of the campaign. Independent coders analyzed transcripts and applied thematic analysis to summarize key learnings regarding central health and mitigation messages, media modalities, how health information would be communicated, and the ideal spokespersons for delivering health-related messages.
Focus group participants emphasized the effectiveness of social media, GIFs, and references to popular media. Further, youth involvement in the creative process was deemed to be important. Participants highlighted the need for clarity in public health messaging and adaptation of visual campaigns to the preferences of diverse age groups through different art styles. Finally, community leaders were found to be critical health information sources.
As a model of a culturally tailored arts-meets health public education campaign, SCLA yielded valuable information on how to structure future public health messaging and media to create a meaningful improvement in health knowledge, mental well-being, and compliance with mitigation behaviors in communities that are often overlooked. Contributions from local artists can heighten appeal and acceptability of messages.
正如 COVID-19 大流行所强调的那样，需要强有力的数字和社区主导的方法来应对健康错误信息。由于公共卫生宣传的这些差距，再加上系统的健康障碍，导致西班牙裔在大流行高峰期的 COVID-19 感染、死亡率和心理健康影响更高。因此，我们开展了一项基于社区的艺术与健康干预措施[洛杉矶保持联系（SCLA）]，以解决西班牙裔社区 COVID-19 大流行的影响。
由当地艺术家与公共卫生专家和社区成员合作领导，SCLA 使用多媒体促进了洛杉矶东部 12 万居民的感染缓解行为和心理健康。宣传材料是在社区代表的投入下设计的，包括数字媒体、大型壁画和漫画风格的作品。进行了两次半结构化焦点小组讨论（一次用英语，另一次用西班牙语），以征求参与者对活动属性的看法。独立编码员分析了转录本并应用主题分析来总结关于核心健康和缓解信息、媒体模式、如何传达健康信息以及传达与健康相关信息的理想发言人的关键学习。
焦点小组参与者强调了社交媒体、GIF 和流行媒体引用的有效性。此外，年轻人参与创意过程被认为很重要。参与者强调了在公共卫生信息传递中需要明确性，并通过不同的艺术风格适应视觉宣传活动以满足不同年龄组的偏好。最后，社区领导被认为是关键的健康信息来源。
作为一种文化上量身定制的艺术与健康公共教育活动模式，SCLA 提供了有价值的信息，说明如何构建未来的公共卫生信息传递和媒体，以在经常被忽视的社区中显著改善健康知识、心理健康和缓解行为的遵守情况。当地艺术家的贡献可以提高信息的吸引力和可接受性。
