ICT Product Development, Belgrade, Serbia.
Department of Technology, Innovations and Development Management, Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia.
PLoS One. 2024 May 15;19(5):e0302943. doi: 10.1371/journal.pone.0302943. eCollection 2024.
There is a growing interest in the subject of product-service system (PSS) and collaborative servitization in academia and practice. However, the focus is on exploring the growth of manufacturing companies without specifically analyzing the growth of service companies in applying PSS. There are companies, especially in the telco industry, that expand their service business to complex bundles of products and services. The paper investigates PSS in the service company and the role of collaboration in different PSS development phases: idea generation, development and go to market phase. The study adopted case-based research conducted in international Telco organization. The research demonstrates how a company creates and commercializes integrated packets of products and services, it identifies partners company works with and the benefits and challenges of their cooperation. The study addresses collaboration with customers and identifies five different customer profiles according to their openness to participate in the development of PSS. The study highlights the importance of (1) collaboration models, (2) customer involvement, and (3) strategic focus in successful application of collaborative servitization. The findings complement the literature for collaborative servitization and offer concrete input for companies in terms of how to better organize business, profit from collaboration models and gain market advantage.
产品服务系统（PSS）和协同服务化在学术界和实践中越来越受到关注。然而，重点是探索制造企业的增长，而没有专门分析服务公司在应用 PSS 方面的增长。有些公司，特别是电信行业的公司，将其服务业务扩展到复杂的产品和服务组合。本文研究了服务公司中的 PSS 以及协作在不同 PSS 发展阶段的作用：创意生成、开发和推向市场阶段。该研究采用了在国际电信公司组织中进行的基于案例的研究。研究展示了公司如何创建和商业化集成的产品和服务包，确定了公司与之合作的合作伙伴公司，以及他们合作的收益和挑战。该研究探讨了与客户的合作，并根据他们参与 PSS 开发的开放性确定了五种不同的客户类型。该研究强调了（1）协作模型、（2）客户参与和（3）在成功应用协同服务化方面的战略重点的重要性。研究结果补充了协同服务化的文献，并为公司提供了具体的建议，帮助他们更好地组织业务、从协作模式中获利并获得市场优势。
