Olsson Sofia Eva, Friedlich Nicole, Bolds Alexis, Hodge Alison, Jamali Taylor, Lagomichos Melanie
Anne Burnett Marion School of Medicine at Texas Christian University, Fort Worth, Texas.
Anne Burnett Marion School of Medicine at Texas Christian University, Fort Worth, Texas.
J Adolesc Health. 2024 Aug;75(2):353-357. doi: 10.1016/j.jadohealth.2024.04.020. Epub 2024 Jun 9.
TikTok has rapidly emerged as one of the foremost social media platforms for young adults and adolescents, becoming the most-downloaded app in 2022. With its broad reach across demographics, TikTok may be leveraged as a tool for teaching and destigmatizing topics such as menstruation. This study is the first to analyze the quality of menstruation-related content on TikTok.
This cross-sectional study of TikTok videos and corresponding accounts examined six pre-determined menstruation-related hashtags in May 2023. Deductive qualitative analysis was performed between three coders to identify themes and content of the available videos.
A total of 140 videos created by 107 unique accounts were identified. The videos had varying purposes including audience education (66%), entertainment (35%), and product advertisement (17%). Videos mentioned various menstrual hygiene products, menstruation-related advice, and symptoms of menses. A vast majority of videos appeared to be created by laypersons with only 8% being led by health-care professionals.
With TikTok's usage as a social platform among youth, it displays potential as a tool to enhance menstrual education and destigmatization. There is a need for more menstruation experts to join the platform and provide quality material for users.
TikTok已迅速崛起，成为年轻人和青少年最重要的社交媒体平台之一，在2022年成为下载量最高的应用程序。凭借其广泛的受众群体，TikTok可被用作一种工具，用于教授诸如月经等主题并消除其污名化。本研究首次分析了TikTok上与月经相关内容的质量。
这项对TikTok视频及相应账号的横断面研究在2023年5月检查了六个预先确定的与月经相关的主题标签。三位编码员进行了演绎定性分析，以确定现有视频的主题和内容。
共识别出由107个不同账号创建的140个视频。这些视频目的各异，包括受众教育（66%）、娱乐（35%）和产品广告（17%）。视频提到了各种月经卫生用品、与月经相关的建议以及月经症状。绝大多数视频似乎是由非专业人士创建的，只有8%由医疗保健专业人员主导。
鉴于TikTok在年轻人中作为社交平台的使用情况，它显示出作为加强月经教育和消除污名化工具的潜力。需要更多月经专家加入该平台，为用户提供高质量的内容。
