Health, Systemic, Process, UR 4129 Research Unit, University Claude Bernard Lyon 1, University of Lyon, 69008 Lyon, France.
ADES UMR 7268, Aix-Marseille University, 13344 Marseille, France.
Int J Environ Res Public Health. 2021 Dec 16;18(24):13260. doi: 10.3390/ijerph182413260.
Neglecting oral hygiene in adolescents negatively affects dental caries and periodontal diseases, in addition to social and emotional well-being. Thus, the TikTok platform (ByteDance, Beijing, China)as a social media could be a powerful channel to provide health-related information and educational content. This study aims to assess the quality of the TikTok videos corresponding to #oralhealtheducation. Sixty-nine videos were identified. Three oral health professionals (OHP), three health education professionals (HEP), and ten of TikTok's target audience watched and evaluated the videos from a qualitative questionnaire. OHP detected false or incorrect information in 11.6% (8/69) of the videos. At least two HEPs reported being unable to detect this type of content or whether the video met dental ethics standards in both the videos. Disagreement was observed among the professionals themselves. The evaluation indicated that TikTok's target audience was satisfied with the products viewed with an average score of >2.5, unlike the professionals, whose average score was <2.5 on a scale of 0 to 5. Users are advised to think critically and to consider the content of TikTok oral health videos with caution. The involvement of health professionals in the writing and validation of the videos could be an added value to positively respond to the needs of the adolescents.
青少年忽视口腔卫生会对龋齿和牙周疾病产生负面影响，此外还会影响社交和情绪健康。因此，TikTok 平台（ByteDance，北京，中国）作为社交媒体，可以成为提供健康相关信息和教育内容的有力渠道。本研究旨在评估与#口腔健康教育相关的 TikTok 视频的质量。共确定了 69 个视频。3 名口腔健康专业人员（OHP）、3 名健康教育专业人员（HEP）和 10 名 TikTok 的目标受众观看并从定性问卷中评估了这些视频。OHP 在 11.6%（8/69）的视频中发现了虚假或不正确的信息。至少有两名 HEP 报告说，他们无法检测到这类内容，或者视频是否符合牙科道德标准。专业人员本身之间存在分歧。评估表明，TikTok 的目标受众对观看的产品感到满意，平均得分为>2.5，而专业人员的平均得分为<2.5，评分范围为 0 到 5。建议用户批判性地思考并谨慎考虑 TikTok 口腔健康视频的内容。让健康专业人员参与视频的编写和验证可能是一个附加值，可以积极响应青少年的需求。
