Institute of Clinical Medicine, National Centre for Suicide Research and Prevention, University of Oslo, Sognsvannsveien 21, Oslo, 0372, Norway.
Norment Centre for Mental Disorders Research, Division of Mental Health and Addiction, Oslo University Hospital, Oslo, Norway.
BMC Psychiatry. 2024 Jun 14;24(1):444. doi: 10.1186/s12888-024-05905-x.
Suicide prevention media campaigns are one way of reaching people at increased suicide risk who would otherwise not seek help. This is the first study of a Norwegian campaign directed both at individuals at risk for suicide and at their social network.
We evaluated a media campaign consisting of outdoor posters, feature articles, film clips, and online banners in print, digital, and social media spread across the Mid-Norway region in late autumn 2022. This campaign material consisted of information about how to seek help for suicide thoughts and mental health problems and how to help a friend in similar situations. Before and after this campaign, 1149 adult individuals living in Mid-Norway participated in a survey on attitudes to suicide, mental ill health, and help-seeking.
There were only marginal changes in attitudes and help-seeking literacy after the campaign. This result was sustained when controlling for age, sex, and campaign visibility. For males, there were a few changes in the negative direction, i.e. lack of willingness to seek help from family and friends, after the campaign.
We conclude that the campaign did not seem to have the desired effect and suggest ways of improving future regional Norwegian media campaigns.
自杀预防媒体宣传活动是一种接触有自杀风险但不会主动寻求帮助的人群的方式。这是第一项针对有自杀风险个体及其社交网络的挪威宣传活动的研究。
我们评估了一项媒体宣传活动，该活动包括户外海报、专题文章、电影剪辑以及 2022 年深秋在挪威中部地区的印刷品、数字媒体和社交媒体上发布的在线横幅。这些宣传材料包含了有关如何寻求自杀念头和心理健康问题的帮助以及如何帮助处于类似情况的朋友的信息。在该活动前后，1149 名居住在挪威中部的成年个体参与了一项关于自杀态度、心理健康和寻求帮助的调查。
在宣传活动后，态度和寻求帮助的知识水平仅略有变化。在控制年龄、性别和宣传活动可见性后，结果仍然如此。对于男性，在活动后，有一些负面的变化，即不愿意向家人和朋友寻求帮助。
我们的结论是，该宣传活动似乎没有达到预期效果，并提出了改进未来挪威地区媒体宣传活动的方法。
