Department of Psychology, National Chung Cheng University, Chiayi, 621301, Taiwan, ROC.
School of Psychoeducation, Université de Montréal, Montreal, H3T 1J4, Canada.
Sci Rep. 2024 Jun 17;14(1):13986. doi: 10.1038/s41598-024-63956-2.
This study investigated whether the facial expressions of chief executive officers (CEOs) are associated with corporate performance. A photograph of the CEO or president of each company that appeared on the Fortune Global 500 list for 2018 was taken from the company's official website. The smile intensity and action unit activation in each face were calculated using a pre-trained machine learning algorithm, FACET. The results revealed a positive association between smile intensity and company profit, even when controlling for the company's geographic location (Western culture versus others) and the CEO's gender. Furthermore, when the type of smile was examined with the activation of each action unit, this significant positive association was identified in the dominant smile but not in the reward and affiliative smiles. Relationships among the leader's smile intensity, group strategy, and group performance are discussed.
这项研究调查了首席执行官 (CEO) 的面部表情是否与公司业绩相关。从《财富》全球 500 强 2018 年的公司官方网站上选取了每位 CEO 或总裁的照片。使用经过预先训练的机器学习算法 FACET 计算每张脸上的微笑强度和动作单元激活程度。结果表明，即使控制了公司的地理位置（西方文化与其他文化）和 CEO 的性别，微笑强度与公司利润之间也存在正相关关系。此外，当通过每个动作单元的激活来检查微笑类型时，在主导微笑中发现了这种显著的正相关关系，但在奖励和亲和微笑中没有发现。讨论了领导者微笑强度、群体策略和群体绩效之间的关系。
