Human Resources Management Department, College of Business, King Khalid University, Abha, Saudi Arabia.
Hum Resour Health. 2024 Jun 18;22(1):41. doi: 10.1186/s12960-024-00928-7.
Employer of choice (EOC) is a relatively new phenomenon, particularly in Human Resources Management. Existing employees and prospective talent have reasons and expectations to designate an employer as an EOC. While EOC has received extensive attention from both academics and practitioners over the past few years, the work has mostly focused on managerial and marketing perspectives, and thus far lacks a strong theoretical foundation. Drawing on Social Exchange Theory (SET), based on Human Resources and employees' perceptions and experiences, this research aims to explore and investigate the factors that constitute/designate an employer as an Employer of Choice EOC. Two qualitative triangulated data sets were collected from existing full-time employees at a Saudi multinational corporation: open interviews and document analysis (cross-sectional and longitudinal). Thematic analysis (TA) was employed to analyze both methods. The findings reveal that company image, training, and development, satisfaction, involvement and commitment, fairness, work culture, reward, opportunities for growth, teamwork, motivation, and corporate social responsibility are the factors that lead employees to designate an employer as an EOC. This research contributes to knowledge conceptually, theoretically, and empirically, mainly in the area of Human Resources Management. This research represents one of the first studies to empirically identify and investigate employee-related factors and evaluate them all together in a multinational Saudi organization. Recognizing the findings of this empirical-based research assists HR managers in designating their organizations as an EOC for current employees and prospective talents.
雇主品牌（EOC）是一个相对较新的现象，特别是在人力资源管理领域。现有员工和潜在人才都有指定雇主为 EOC 的理由和期望。尽管 EOC 在过去几年中受到了学术界和从业者的广泛关注，但这项工作主要集中在管理和营销视角上，迄今为止缺乏坚实的理论基础。本研究以社会交换理论（SET）为基础，基于人力资源和员工的感知和经验，旨在探讨和调查构成/指定雇主为 EOC 的因素。从沙特跨国公司的现有全职员工中收集了两个定性三角数据集：开放式访谈和文件分析（横断面和纵向）。采用主题分析（TA）对两种方法进行分析。研究结果表明，公司形象、培训与发展、满意度、参与度和忠诚度、公平性、工作文化、薪酬、成长机会、团队合作、激励和企业社会责任是促使员工指定雇主为 EOC 的因素。本研究在概念、理论和经验上为知识做出了贡献，主要在人力资源管理领域。本研究代表了首批在跨国沙特组织中实证确定和调查员工相关因素并对其进行综合评估的研究之一。认识到这项基于实证的研究结果有助于人力资源经理为现有员工和潜在人才指定他们的组织为 EOC。
