General Education Department, Hebel Tourism College, Chengde, China.
Institute of Business and Management (IB&M), University of Engineering and Technology (UET), Lahore, Pakistan.
PLoS One. 2024 Jun 27;19(6):e0295850. doi: 10.1371/journal.pone.0295850. eCollection 2024.
In the context of the United Nations Sustainable Development Goals (UN-SDGs), this study accentuates the role of the tourism and hospitality sector in promoting sustainability. The primary purpose is to unravel the relationship between corporate social responsibility (CSR) and energy-specific sustainable behavior of employees (ESBE), with particular emphasis on the mediating roles of green intrinsic motivation and personal environmental norms. Utilizing a three-wave data collection approach, we secured 325 valid responses from sector employees at various levels (manager-non managers) and applied Structural Equation Modeling through the SMART-PLS tool to assess the hypothesized relationships. The findings highlight a pronounced interconnection between CSR, ESBE, and the designated mediating variables. These results not only augment the academic literature by illustrating the psychological underpinnings bridging CSR to ESBE, but also equip the tourism and hospitality industry with actionable insights. Through informed CSR initiatives aligned with employee values, the sector can galvanize sustainable behaviors and create business models that resonate with the aspirations of the UN-SDGs, pointing the way to a more sustainable industry.
在联合国可持续发展目标（UN-SDGs）的背景下，本研究强调了旅游和酒店业在促进可持续发展方面的作用。主要目的是揭示企业社会责任（CSR）与员工能源特定可持续行为（ESBE）之间的关系，特别强调绿色内在动机和个人环境规范的中介作用。本研究采用三波数据收集方法，从各级（经理-非经理）部门员工中获得了 325 份有效回复，并通过 SMART-PLS 工具应用结构方程模型来评估假设关系。研究结果突出了 CSR、ESBE 以及指定中介变量之间的明显联系。这些结果不仅通过说明将 CSR 与 ESBE 联系起来的心理基础，丰富了学术文献，还为旅游和酒店业提供了可行的见解。通过与员工价值观相一致的明智 CSR 举措，该行业可以激发可持续行为，并创建与联合国可持续发展目标期望相符的商业模式，为更可持续的行业指明方向。
