Mant Madeleine, Aslemand Asal, Prine Andrew, Holland Alyson
Department of Anthropology, University of Toronto Mississauga, Mississauga, Ontario, Canada.
Department of Mathematical & Computational Sciences, University of Toronto Mississauga, Mississauga, Ontario, Canada.
PLOS Glob Public Health. 2024 Jul 17;4(7):e0003251. doi: 10.1371/journal.pgph.0003251. eCollection 2024.
Longitudinal mixed-methods research is necessary to understand the changing dynamics of pandemic perceptions, the adoption of health behaviours, and use of media during a public health emergency. During the first two years of the COVID-19 pandemic, we used a mixed-methods approach to survey young adults attending a large Canadian public university. Six online convenience survey samples were collected (Spring 2020, Summer 2020, Fall 2020, Spring 2021, Fall 2021, Spring 2022) (n = 4932) and 110 semi-structured interviews were conducted. Female gender was associated with higher perceptions of severity, susceptibility, and the adoption of new health behaviours. Perceptions of severity and anxiety/fear about contracting COVID-19 after reading/hearing a news report decreased overall over time, while perceptions of susceptibility increased through time overall. Social media was the most used form of media and was the form of media that participants judged to make them feel most anxious/fearful about contracting COVID-19. Those who felt anxious after hearing a COVID-19 news report were 8.43 times more likely to judge COVID-19 as severe and 2.07 times more likely to judge their own susceptibility as high. Interviews revealed perceptions of information overload, passive information intake, and a narrowed geographical focus over time. The decrease in judgements of COVID-19 severity with the accompanying increase in judgements of susceptibility over the first two years of the pandemic demonstrate the dynamics of changing pandemic attitudes. Health communication efforts targeting university students in future major health events need to consider these shifting dynamics and ensure that health information distributed via social media meets the needs of university students.
纵向混合方法研究对于理解在突发公共卫生事件期间大流行认知、健康行为的采用以及媒体使用的动态变化是必要的。在新冠疫情的头两年,我们采用混合方法对一所大型加拿大公立大学的青年学生进行了调查。收集了六个在线便利抽样调查样本(2020年春季、2020年夏季、2020年秋季、2021年春季、2021年秋季、2022年春季)(n = 4932),并进行了110次半结构化访谈。女性对严重性、易感性的认知以及采用新的健康行为的比例更高。阅读/收听新闻报道后对感染新冠的严重性和焦虑/恐惧的认知总体上随时间下降,而对易感性的认知总体上随时间增加。社交媒体是使用最多的媒体形式,也是参与者认为会让他们对感染新冠最焦虑/恐惧的媒体形式。听到新冠新闻报道后感到焦虑的人将新冠判断为严重的可能性高8.43倍,将自己的易感性判断为高的可能性高2.07倍。访谈揭示了随着时间推移对信息过载、被动信息接收以及地理关注范围变窄的认知。在疫情的头两年,对新冠严重性判断的下降以及对易感性判断的相应增加,体现了大流行态度变化的动态过程。未来在重大健康事件中针对大学生的健康传播工作需要考虑这些变化动态,并确保通过社交媒体传播的健康信息满足大学生的需求。