Borah Porismita
GTZN 224, Edward R. Murrow College of Communication, Washington State University.
Health Commun. 2025 May;40(6):1115-1124. doi: 10.1080/10410236.2024.2386718. Epub 2024 Aug 2.
After four years into the pandemic, we know that COVID-19 vaccines are effective, and it is crucial to increase public compliance with getting the COVID-19 vaccines. The current study examines the interplay of credibility perceptions, perceived benefits, and two different types of vaccine promotion messages: individual versus collective. Data was collected using an online randomized experiment. Findings demonstrated that individual versus collective frames did not influence everyone similarly. The results show a significantly moderated mediation model, such that the association between message frame and vaccine intention was mediated by the credibility of the message, and the relationship between message frame and perceived credibility was moderated by perceived benefits of the vaccine.
在新冠疫情爆发四年后，我们知道新冠疫苗是有效的，提高公众对接种新冠疫苗的依从性至关重要。当前的研究考察了可信度认知、感知益处以及两种不同类型的疫苗推广信息（个人层面与集体层面）之间的相互作用。数据通过在线随机实验收集。研究结果表明，个人层面与集体层面的框架对每个人的影响并不相同。结果显示出一个显著的调节中介模型，即信息框架与疫苗接种意愿之间的关联由信息的可信度介导，而信息框架与感知可信度之间的关系则由疫苗的感知益处调节。
