School of Journalism and Communication, Guangxi University, Nanning, China.
Front Public Health. 2024 Jul 23;12:1420349. doi: 10.3389/fpubh.2024.1420349. eCollection 2024.
Herpes zoster (HZ), a common disease in older adults, affects their quality of life. Therefore, this study aimed to examine the blog posts of HZ-related information on social media platforms to analyze the attitudes and behaviors of residents toward the dissemination of health information. This research used content analysis to focus on Weibo, a representative social media in China, to analyze the content of 1866 blog posts related to herpes zoster (HZ) and herpes zoster vaccine (HZV). According to the consistency test by Cohen's Kappa, four themes were identified: (a) sources, (b) tones, (c) epidemiological information, and (d) extended parallel process model elements. The findings showed that most information on Weibo came from non-professionals, with a neutral tone, and showed the invisible pain of HZ and the effectiveness of HZV through the two largest aspects of prevention and aged protection in epidemiological information. However, current blog posts treat the older adult as invisible individuals, failing to acknowledge them as recipients of the information. Additionally, the cost of the vaccine acts as an invisible economic barrier, contributing to the dissemination of incorrect information about folk remedies. This impacts the older adult's acceptance of health information related to HZV. Thus, the way to share health information with the older adult needs to be improved in the future, and attention should be paid to the transmission of incorrect information to improve their vaccination rates and awareness of health management.
带状疱疹（HZ）是一种常见于老年人的疾病，会影响他们的生活质量。因此，本研究旨在检查社交媒体平台上与 HZ 相关的博客文章，以分析居民对健康信息传播的态度和行为。本研究采用内容分析法，以中国代表性社交媒体微博为重点，对 1866 篇与带状疱疹（HZ）和带状疱疹疫苗（HZV）相关的博客文章进行了分析。根据 Cohen's Kappa 的一致性检验，确定了四个主题：（a）来源，（b）语气，（c）流行病学信息，和（d）扩展平行过程模型要素。研究结果表明，微博上的大多数信息来自非专业人士，语气中立，并通过预防和老龄化保护这两个最大的方面展示了 HZ 的无形痛苦和 HZV 的有效性，在流行病学信息中。然而，目前的博客文章将老年人视为隐形个体，没有将他们视为信息的接收者。此外，疫苗的成本作为一种无形的经济障碍，导致有关民间疗法的错误信息传播，影响了老年人对 HZV 相关健康信息的接受程度。因此，未来需要改进与老年人分享健康信息的方式，并注意传播错误信息，以提高他们的疫苗接种率和健康管理意识。
