Alshahrani Najim Z, Albeshry Abdulrahman M, Terra Mohamed, Baklola Mohamed, Yahya Al Alshaei Mohammed, Yahya Al Alshahi Ali
Department of Family and Community Medicine, Faculty of Medicine, University of Jeddah, Jeddah, SAU.
Faculty of Medicine, Mansoura University, Mansoura, EGY.
Cureus. 2024 Jul 17;16(7):e64710. doi: 10.7759/cureus.64710. eCollection 2024 Jul.
The increasing popularity of fitness influencers on social media has the potential to significantly impact public health by promoting healthy behaviors. Understanding how these influencers affect the adoption of healthy habits among Saudi residents can provide insights into effective public health strategies.
This study aims to quantitatively assess the influence of following fitness influencers on social media on adopting healthy behaviors among Saudi residents, focusing on socio-demographic factors, characteristics of influencers, and participants' perceptions.
A descriptive, cross-sectional study with an analytical component was carried out from March 25, 2023, to August 15, 2023. The study included Saudi residents aged 18 and older who actively follow fitness influencers. Data was gathered through an online questionnaire and analyzed using descriptive statistics, Pearson's chi-square test, and logistic regression analyses to identify factors associated with positive health outcomes.
The study included 561 participants, revealing that marital status and residential region significantly influenced the adoption of healthy habits, with married participants and those from the Southern and Central regions more likely to report positive outcomes. Notably, engagement in physical activity more than three times a week and adherence to a healthy diet were strongly associated with positive health outcomes (p<0.05). Analysis of influencer characteristics showed that following fewer than 10 influencers and being unaware of their follower count were predictors of positive results with p<0.05. Specifically, 76.6% of participants experienced positive results after following health advice from social media, highlighting the impactful yet complex role of influencers in shaping health behaviors. Logistic regression analyses underscored the significance of socio-demographic factors, influencer characteristics, and participant perceptions in predicting the likelihood of experiencing positive health outcomes.
Following fitness influencers on social media can positively impact the adoption of healthy habits, moderated by socio-demographic factors and influencer characteristics.
健身网红在社交媒体上越来越受欢迎，有可能通过推广健康行为对公众健康产生重大影响。了解这些网红如何影响沙特居民养成健康习惯，可为有效的公共卫生策略提供见解。
本研究旨在定量评估在社交媒体上关注健身网红对沙特居民养成健康行为的影响，重点关注社会人口学因素、网红特征和参与者的认知。
2023年3月25日至2023年8月15日进行了一项带有分析成分的描述性横断面研究。该研究纳入了18岁及以上积极关注健身网红的沙特居民。通过在线问卷收集数据，并使用描述性统计、Pearson卡方检验和逻辑回归分析进行分析，以确定与积极健康结果相关的因素。
该研究包括561名参与者，结果显示婚姻状况和居住地区对健康习惯的养成有显著影响，已婚参与者以及来自南部和中部地区的参与者更有可能报告积极结果。值得注意的是，每周进行三次以上体育活动和坚持健康饮食与积极的健康结果密切相关（p<0.05）。对网红特征的分析表明，关注少于10名网红且不知道其粉丝数量是积极结果的预测因素，p<0.05。具体而言，76.6%的参与者在遵循社交媒体上的健康建议后取得了积极结果，凸显了网红在塑造健康行为方面的重要但复杂的作用。逻辑回归分析强调了社会人口学因素、网红特征和参与者认知在预测获得积极健康结果可能性方面的重要性。
在社交媒体上关注健身网红可对健康习惯的养成产生积极影响，社会人口学因素和网红特征起到调节作用。
