Department of Dermatology, College of Medicine, King Saud University, Riyadh, Saudi Arabia.
College of Medicine, King Saud University, Riyadh, Saudi Arabia.
J Cosmet Dermatol. 2024 Aug;23(8):2686-2696. doi: 10.1111/jocd.16324. Epub 2024 Apr 17.
Social media has fostered a landscape where trends, ideals, and beauty standards have significantly proliferated. Images of flawless skin, sculpted features, and curated aesthetics inundate user feeds, potentially shaping their self-perceptions and aspirations. The rise of influencers, dermatologist social media engagement, and beauty campaigns sharing skincare routines and product recommendations wield substantial influence over individual appearance-related decisions.
The main aim of this study is to determine the pattern of behavior in using social media to seek dermatological procedures and skin care routine.
We conducted a nationwide, online cross-sectional study targeting the general Saudi population. Our survey aimed to understand participant social media behaviors and gather insights into skincare products, cosmetic procedures, and makeup habits.
Gender-related differences emerged in seeking skincare advice. Females preferred dermatologists on social media (p < 0.001) and beauty influencers (p < 0.001), whereas men leaned towards pharmacists (p < 0.001). Women displayed stronger engagement with dermatologist social media reputation regarding non-cosmetic concerns (p < 0.001), education (p < 0.001), and social media impact on cosmetic decisions (p = 0.001). They frequently sought dermatologists on social media before appointments (p = 0.001), whereas men emphasized dermatologists' fame (p = 0.024). Common cosmetic barriers included high costs (62.5%), complications (40.3%), and trust issues (40.2%). Women underwent various cosmetic procedures (p < 0.05), influenced by social media in their decisions and skincare routines.
Our study reveals significant gender-based disparities in seeking skincare advice. Women rely on social media, clinics, friends, and beauty influencers, whereas men prefer pharmacists. Additionally, women depend on dermatologists' social media reputation and conduct thorough pre-appointment research. Their heightened social media engagement links to skincare practices and influences cosmetic procedure considerations based on age and usage frequency.
社交媒体营造了一个趋势、理想和审美标准大量涌现的环境。完美肌肤、雕塑般的容貌和精心打造的美学形象充斥在用户的信息流中，可能会影响他们的自我认知和期望。有影响力的人、皮肤科医生在社交媒体上的互动以及美容活动分享护肤程序和产品推荐，对个人与外貌相关的决策产生了重大影响。
本研究的主要目的是确定通过社交媒体寻求皮肤科治疗和皮肤护理程序的行为模式。
我们进行了一项针对沙特普通民众的全国性在线横断面研究。我们的调查旨在了解参与者的社交媒体行为，并深入了解他们对护肤产品、美容程序和化妆习惯的看法。
在寻求护肤建议方面存在性别差异。女性更喜欢在社交媒体上咨询皮肤科医生（p<0.001）和美容影响者（p<0.001），而男性则倾向于咨询药剂师（p<0.001）。女性对皮肤科医生在社交媒体上的非美容相关声誉（p<0.001）、教育（p<0.001）和社交媒体对美容决策的影响（p=0.001）更感兴趣。她们经常在预约前在社交媒体上咨询皮肤科医生（p=0.001），而男性则更看重皮肤科医生的名气（p=0.024）。常见的美容障碍包括高成本（62.5%）、并发症（40.3%）和信任问题（40.2%）。女性进行了各种美容程序（p<0.05），她们的决策和护肤程序受到社交媒体的影响。
我们的研究揭示了寻求护肤建议方面存在显著的性别差异。女性依赖社交媒体、诊所、朋友和美容影响者，而男性则更喜欢药剂师。此外，女性还依赖皮肤科医生在社交媒体上的声誉，并在预约前进行详细的研究。她们更频繁地参与社交媒体与她们的护肤实践和美容程序考虑有关，这些考虑因素基于年龄和使用频率。
