Faculty of Medicine, UNSW Sydney, The George Institute for Global Health, Sydney, Australia.
Melbourne Law School, University of Melbourne, Melbourne, Australia.
Drug Alcohol Rev. 2024 Nov;43(7):1705-1709. doi: 10.1111/dar.13935. Epub 2024 Aug 21.
We examined the prevalence of price promotions (i.e., proportion of products on price promotion) and the magnitude of price promotions (i.e., size of the price discount compared to the regular price) among online alcohol retailers.
In August 2023, we web-scraped product information for all alcoholic beverages available for sale in the online stores of two leading alcohol retailers in Sydney, Australia. Products were classified into five primary alcohol categories: wine, spirits, beer, cider and premix drinks. We considered three types of price promotion: temporary price discounts (e.g., 'was $5 now $4'), multi-buy discounts (e.g., buy one get one free) and 'any six' discounts (e.g., 5% off when purchased in a bundle of any six similar products). The prevalence and mean magnitude of price promotions were estimated overall and by product category and price promotion type.
In total, data for 11,184 products were collected. Of these, 62% were the subject of at least one of the assessed forms of price promotion. The most frequently price-promoted category was wine (91% of products), followed by spirits (35%), premix drinks (30%), cider (28%) and beer (21%). Of all price promotions, 61% were 'any six' discounts, 31% were temporary price discounts, and 7% were multi-buy discounts. Across all price promotions, the mean magnitude of price discount relative to the regular price was 11% and ranged from less than 1% to 71%.
Policymakers should consider restricting price promotions as part of a suite of strategies to reduce alcohol-related harms.
我们调查了在线酒类零售商中促销活动（即促销产品的比例）的流行程度和促销力度（即与原价相比的价格折扣幅度）。
2023 年 8 月，我们从澳大利亚悉尼两家领先酒类零售商的在线商店中抓取了所有待售酒类产品的信息。产品分为五类：葡萄酒、烈酒、啤酒、苹果酒和预调酒。我们考虑了三种类型的促销活动：临时价格折扣（例如，“原价 5 元，现价 4 元”）、多购折扣（例如，买一送一）和“任意六件”折扣（例如，购买任意六件相同产品可享受 5%的折扣）。我们总体上以及按产品类别和促销类型估计了促销活动的流行率和平均幅度。
共收集到 11184 种产品的数据。其中，至少有一种评估形式的促销活动涉及 62%的产品。促销活动最频繁的类别是葡萄酒（91%的产品），其次是烈酒（35%）、预调酒（30%）、苹果酒（28%）和啤酒（21%）。在所有促销活动中，61%是“任意六件”折扣，31%是临时价格折扣，7%是多购折扣。在所有促销活动中，相对于原价的平均价格折扣幅度为 11%，范围从低于 1%到 71%。
决策者应考虑将促销活动作为减少与酒精相关的伤害的一系列策略的一部分加以限制。
