Ma Shaoying, Brinkman Marielle C, Berman Micah, Wagener Theodore, Shang Ce
Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center.
Division of Epidemiology, College of Public Health, The Ohio State University.
medRxiv. 2024 Aug 17:2024.08.14.24311761. doi: 10.1101/2024.08.14.24311761.
Nicotine forms (salt vs. freebase) and isomers (synthetic vs. tobacco-derived) are key characteristics of e-cigarettes that manufacturers manipulate, and "tobacco-free" claims may have served to attract new consumers and increase their intention to use.
This study presents a snapshot of nicotine marketing claims for e-cigarettes using Nielsen ScanTrack data from brick-and-mortar stores. Market share was calculated as the ratio of unit sales of each nicotine claim category to the total unit sales of e-cigarettes during the four weeks ending 1-20-2024.
We summarized the market share for the following six nicotine form/isomer category: 1) nicotine (77%), 2) nicotine salt (10%), 3) synthetic nicotine (2%), 4) zero tobacco or tobacco-free (2%), 5) zero nicotine or nicotine-free (0.03%), and 6) no claim or CBD/hemp/cannabis (9%).
The market share of products that explicitly carried nicotine salt claims (10%) or synthetic nicotine or tobacco-free claims (2% each) was notable. This study informs regulatory authorities on the recent trend of nicotine claims marketed by the e-cigarette industry, which may be contributing to the use of these products or addiction to nicotine among young people and non-users.
尼古丁形态（盐类与游离碱）和异构体（合成与烟草衍生）是电子烟制造商操控的关键特征，而“无烟草”宣称可能有助于吸引新消费者并增强他们的使用意愿。
本研究利用实体店铺的尼尔森扫描追踪数据呈现了电子烟尼古丁营销宣称的概况。市场份额计算为截至2024年1月20日的四周内，每个尼古丁宣称类别单位销售额与电子烟总单位销售额的比率。
我们总结了以下六种尼古丁形态/异构体类别的市场份额：1）尼古丁（77%），2）尼古丁盐（10%），3）合成尼古丁（2%），4）零烟草或无烟草（2%），5）零尼古丁或无尼古丁（0.03%），6）无宣称或CBD/大麻/大麻制品（9%）。
明确带有尼古丁盐宣称（10%）或合成尼古丁或无烟草宣称（各2%）的产品市场份额显著。本研究为监管机构提供了有关电子烟行业尼古丁宣称近期趋势的信息，这可能促使年轻人和非使用者使用这些产品或对尼古丁上瘾。
