Wei Jiuchang, Lu Yiming, Li Yi-Na
School of Public Affairs, University of Science and Technology of China, Hefei, Anhui, P. R. China.
State Key Laboratory of Fire Science, University of Science and Technology of China, Hefei, P. R. China.
Risk Anal. 2025 May;45(5):1055-1071. doi: 10.1111/risa.17647. Epub 2024 Sep 7.
Online knowledge-sharing platforms construct risk knowledge and provide the audience with risk-related scientific facts. We study how speakers organize narratives in past, present, and future foci to influence the audience's emotions through the audience's appraisal of motive congruency and coping potential. Empirical evidence from 210 Technology, Entertainment, Design talks about disasters from 2002 to 2018 demonstrates that emphasizing the past, present, and future in risk narrative leads to the audience's comments with more negative, less positive, and more positive emotions, respectively. Concrete (vs. abstract) portrayal of the risk narrative improves the audience's situational awareness, enhances their risk appraisal, and intensifies the impact of temporal focus on emotions, providing evidence of how temporal focus impacts. These findings demonstrate that temporal focus can effectively reduce risk overreaction or ignorance and facilitate emotion regulation in risk communication.
在线知识共享平台构建风险知识，并向受众提供与风险相关的科学事实。我们研究讲述者如何在过去、现在和未来的焦点中组织叙事，以通过受众对动机一致性和应对潜力的评估来影响受众的情绪。来自210场2002年至2018年关于灾难的科技、娱乐、设计演讲的实证证据表明，在风险叙事中强调过去、现在和未来分别会导致受众评论带有更多负面、更少正面和更多正面情绪。风险叙事的具体（相对于抽象）描绘提高了受众的态势感知，增强了他们的风险评估，并强化了时间焦点对情绪的影响，提供了时间焦点如何产生影响的证据。这些发现表明，时间焦点可以有效减少风险过度反应或无知，并促进风险沟通中的情绪调节。
