Center for Information and Neural Networks (CiNet), National Institute of Information and Communications Technology (NICT), 1-4 Yamadaoka, Suita, Osaka, 565-0871, Japan.
Faculty of Life and Medical Sciences, Doshisha University, 1-3 Tataramiyakodani, Kyotanabe, Kyoto, 610-0321, Japan.
Sci Rep. 2024 Sep 12;14(1):21335. doi: 10.1038/s41598-024-72112-9.
Cinema, a modern titan of entertainment, holds power to move people with the artful manipulation of auditory and visual stimuli. Despite this, the mechanisms behind how sensory stimuli elicit emotional responses are unknown. Thus, this study evaluated which brain regions were involved when sensory stimuli evoke auditory- or visual-driven emotions during film viewing. Using functional magnetic resonance imaging (fMRI) decoding techniques, we found that brain activities in the auditory area and insula represent the stimuli that evoke emotional response. The observation of brain activities in these regions could provide further insights to these mechanisms for the improvement of film-making, as well as the development of novel neural techniques in neuroscience. In near feature, such a "neuro-designed" products/ applications might gain in popularity.
电影作为现代娱乐业的巨头，拥有通过巧妙运用听觉和视觉刺激来打动观众的力量。尽管如此，感官刺激引发情感反应的机制仍不清楚。因此，本研究评估了在观看电影时，感官刺激引发听觉或视觉驱动的情绪时，哪些大脑区域参与其中。使用功能磁共振成像（fMRI）解码技术，我们发现听觉区域和脑岛的大脑活动代表了引起情绪反应的刺激。观察这些区域的大脑活动可以为这些机制提供进一步的见解，有助于改善电影制作，并为神经科学中的新型神经技术发展提供帮助。在不久的将来，这样的“神经设计”产品/应用可能会越来越受欢迎。
