From the Naval Medical Center Portsmouth, Portsmouth, VA (Dr. Culp); Philadelphia College of Osteopathic Medicine, Philadelphia, PA (Dr. Cieremans); and the Naval Medical Center San Diego, San Diego, CA (Dr. Schuett).
J Am Acad Orthop Surg Glob Res Rev. 2024 Sep 12;8(9). doi: 10.5435/JAAOSGlobal-D-24-00090. eCollection 2024 Sep 1.
Social media offers physicians marketing opportunities previously unavailable. We sought to evaluate social media use and its correlation with public rankings among Association of Hip and Knee Surgeons members.
A list of members and demographics was collected. Social media sites were reviewed for each surgeon, and a score was calculated based on active use. The US News and World Report (NWR) was used to determine rating and number of reviews. The Spearman correlation coefficient and independent samples t-test were used to measure correlation and compare means between the groups, respectively.
A total of 2436 members were analyzed. The average social media score was 4.14. The average US NWR score was 4.25. A strong correlation was observed between social media and US NWR scores (r = 0.74, P < 0.01) but not with the number of reviews (r = 0.40, P = 0.17). A strong association with US NWR rating (r = 0.74, P = 0.04) and a weak correlation with the total number of reviews (r = 0.61, P = 0.06) were found.
Social media use is correlated with US NWR scores. Association of Hip and Knee Surgeons members may be underutilizing social media for the promotion of their practices. Future studies are needed to evaluate whether it affects patient volume and outcomes.
社交媒体为医生提供了以前无法获得的营销机会。我们试图评估髋关节和膝关节外科医生协会 (The Association of Hip and Knee Surgeons) 成员的社交媒体使用情况及其与公众排名的相关性。
收集了一份会员和人口统计数据清单。审查了每位外科医生的社交媒体网站，并根据活跃程度计算了一个分数。使用《美国新闻与世界报道》（US News and World Report，NWR）来确定评级和评论数量。使用 Spearman 相关系数和独立样本 t 检验分别测量相关性和比较组之间的平均值。
共分析了 2436 名会员。社交媒体的平均得分为 4.14。美国 NWR 的平均得分为 4.25。社交媒体和美国 NWR 得分之间存在很强的相关性（r = 0.74，P < 0.01），但与评论数量无关（r = 0.40，P = 0.17）。与美国 NWR 评级有很强的关联（r = 0.74，P = 0.04），与总评论数量有弱相关（r = 0.61，P = 0.06）。
社交媒体的使用与美国 NWR 得分相关。髋关节和膝关节外科医生协会的会员可能没有充分利用社交媒体来推广他们的业务。需要进一步研究以评估它是否会影响患者数量和结果。
