Believe in your self-control: Lay theories of self-control and their downstream effects.

Self-control is the ability to inhibit temptations and persist in one's decisions about what to do. In this article, we review recent evidence that suggests implicit beliefs about the process of self-control influence how the process operates. While earlier work focused on the moderating influence of willpower beliefs on depletion effects, we survey new directions in the field that emphasize how beliefs about the nature of self-control, self-control strategies, and their effectiveness have effects on downstream regulation and judgment. These new directions highlight the need to better understand the role of self-control beliefs in naturalistic decision-making.