Jarman Hannah K, McLean Siân A, Marques Mathew D, Slater Amy, Paxton Susan J, Fuller-Tyszkiewicz Matthew
School of Psychology, Deakin University, Australia; Centre for Social and Early Emotional Development, Faculty of Health, Deakin University, Australia.
School of Psychology and Public Health, La Trobe University, Australia.
Body Image. 2024 Dec;51:101793. doi: 10.1016/j.bodyim.2024.101793. Epub 2024 Sep 17.
While much research has explored the impacts of social media use, less is known about what factors drive use. The present study examined the relationships between potential drivers of social media use; namely social media literacy, motivations, and internalisation of appearance ideals, and determined whether they work in combination or individually to predict a range of social media uses and behaviours over time, including intensity, frequency, exposure to fitness and celebrity content, photo editing, appearance comparisons, and types of use. Australian adolescent girls (n = 704) and boys (n = 938) aged 11-16 years completed online surveys at baseline and 6-month follow-up. Bivariate correlations and multiple regressions were performed separately by gender. Results revealed weak associations between drivers and found they uniquely contributed to social media behaviours, though this was dependent on use outcome. Thin- and muscular-internalisation were related to some appearance-focused use (e.g., comparisons, following celebrity and fitness accounts) among girls and boys, respectively. Critical thinking was associated with lower Snapchat use among boys and motivations were related to intensity and type of use (i.e., viewing, posting). These findings suggest multicomponent holistic interventions targeting numerous drivers may be most appropriate in modifying social media behaviours among adolescents.
虽然许多研究探讨了社交媒体使用的影响，但对于驱动使用的因素却知之甚少。本研究考察了社交媒体使用的潜在驱动因素之间的关系，即社交媒体素养、动机以及外表理想内化，并确定它们是共同起作用还是单独起作用，以预测一段时间内一系列的社交媒体使用和行为，包括强度、频率、接触健身和名人内容、照片编辑、外表比较以及使用类型。11至16岁的澳大利亚青少年女孩（n = 704）和男孩（n = 938）在基线和6个月随访时完成了在线调查。按性别分别进行双变量相关性分析和多元回归分析。结果显示驱动因素之间的关联较弱，并发现它们对社交媒体行为有独特的影响，不过这取决于使用结果。外表纤瘦内化和肌肉内化分别与女孩和男孩中一些以外表为重点的使用（如比较、关注名人和健身账号）有关。批判性思维与男孩较低的Snapchat使用量有关，动机与使用强度和类型（即浏览、发布）有关。这些发现表明，针对众多驱动因素的多成分整体干预措施可能最适合改变青少年的社交媒体行为。
