School of Entrepreneurship Management, Sanming University, Sanming City, Fujian Province, China.
School of Economics and Management, Guangzhou Nanyang Polytechnic College, Guangzhou City, Guangdong Province, China.
PLoS One. 2024 Sep 27;19(9):e0310722. doi: 10.1371/journal.pone.0310722. eCollection 2024.
The regional public brand of agricultural products plays an important role in the development of agricultural economy. How to effectively build regional public brands for agricultural products is an urgent practical problem that needs to be solved in various regions. This study uses Chinese Yingde black tea as a case, aims to understand how government support, resource endowment, industrial clusters, and regional culture affect the regional public brand of agricultural products based on regional brand theory. We collected 416 valid sample data from practitioners related to Yingde black tea through an online survey questionnaire, and used structural equation modeling to obtain government support (β = 0.196, p<0.005), resource allowance (β = 0.144, p<0.05), industrial cluster (β = 0.231, p<0.005) and regional culture (β = 0.335, p<0.005) are positively related to reputation of regional public brands for agricultural products. Industrial clusters and regional culture play the mediating roles between government support, resource empowerment, and the reputation of regional public brands for agricultural products. The results breaks through the single influencing factor perspective of existing research and comprehensively analyzes the interrelationships of different influencing factors in the formation process of regional public brands for agricultural products. It has certain practical implications for the construction of regional public brands for agricultural products in China.
农产品区域公用品牌对农业经济发展具有重要作用。如何有效打造农产品区域公用品牌，是各地区亟待解决的现实问题。本研究以英德红茶为例，基于区域品牌理论，探讨政府支持、资源禀赋、产业集群和区域文化如何影响农产品区域公用品牌。通过在线问卷调查，我们从英德红茶相关从业者中收集了 416 份有效样本数据，采用结构方程模型得出政府支持（β=0.196，p<0.005）、资源赋权（β=0.144，p<0.05）、产业集群（β=0.231，p<0.005）和区域文化（β=0.335，p<0.005）正向影响农产品区域公用品牌声誉。产业集群和区域文化在政府支持、资源赋权与农产品区域公用品牌声誉之间发挥了中介作用。研究结果突破了现有研究单一影响因素的视角，全面分析了农产品区域公用品牌形成过程中不同影响因素的相互关系，对中国农产品区域公用品牌建设具有一定的现实意义。
