Department of Business Administration, University of Illinois Urbana-Champaign.
Oxford Internet Institute, University of Oxford.
Psychol Sci. 2024 Nov;35(11):1278-1286. doi: 10.1177/09567976241274738. Epub 2024 Oct 7.
We conducted a preregistered field experiment examining racial discrimination in tie formation on social media. We randomly assigned research accounts varying on race (Black, White) and politics (liberal/Democrat, conservative/Republican, neutral) to follow a politically balanced sample of Twitter (i.e., X) users ( = 5,951) who were unaware they were in a research study. We examined three predictions from the social and political psychology literatures: i) individuals favor White over Black targets, ii) this tendency is stronger for conservatives/Republicans than for liberals/Democrats, and iii) greater discrimination by conservatives/Republicans is explained by the assumption that racial minorities are liberal/Democrat. We found evidence that individuals were less likely to reciprocate social ties with Black accounts than White accounts. However, this tendency was not moderated by individuals' political orientation, shared partisanship, or partisan mismatch. In sum, this work provides field experimental evidence for racial discrimination in tie formation on social media by individuals across political backgrounds.
我们进行了一项预先注册的现场实验,研究社交媒体上的种族歧视在关系建立中的作用。我们随机分配了在种族(黑人、白人)和政治立场(自由派/民主党、保守派/共和党、中立)上存在差异的研究账户,让它们关注一个政治立场平衡的推特(即 X)用户样本(=5951),这些用户并不知道自己在参与一项研究。我们检验了社会和政治心理学文献中的三个预测:i)个体更喜欢与白人而非黑人建立关系,ii)这种趋势在保守派/共和党人中比在自由派/民主党人中更强,iii)保守派/共和党人表现出更多的歧视,是因为他们认为少数族裔是自由派/民主党人。我们发现,与黑人账户相比,个体更不可能与白人账户建立互惠关系。然而,这种趋势并没有受到个体政治立场、党派一致性或党派不匹配的调节。总之,这项工作提供了现场实验证据,证明了社交媒体上的关系建立存在种族歧视,这种歧视存在于不同政治背景的个体之中。