Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD, United States.
Carey Business School, Johns Hopkins University, Baltimore, MD, United States.
Front Public Health. 2024 Sep 25;12:1395422. doi: 10.3389/fpubh.2024.1395422. eCollection 2024.
This research investigates what might motivate tech companies and impact-driven investors to adopt a health-promoting strategy in their product development and capital allocation strategies.
Participants were recruited for semi-structured interviews through purposive and snowball sampling. From 83 outreach attempts, thematic saturation required 19 completed interviews out of the 46 consumer technology executives and impact-focused investors who responded. Interviews were analyzed using grounded theory-based content analysis.
Seven coding categories resulted from inductive coding, with 83 sub-codes. The primary themes were: product-based health impact is magnified when matched to user demographics (making an equity mindset important); stakeholders are eager for reliable health metrics, especially those that hold across industry verticals; when capturing health impact, it is critical to include positive (i.e., economically beneficial) externalities. These results allowed for the creation of a logic model with a recommended theory of change for the private sector to develop health strategy.
Intentional integration of impact strategy with business priorities will allow teams to design products that promote health, driving buy-in and resource allocation while attracting investment and double returns. For policymakers, it is clear that tech policy and regulation for corporate reporting need to keep pace. These findings are limited by the purposive recruitment of participants, introducing potential bias and risk to generalizability.
本研究旨在探讨是什么促使科技公司和有影响力的投资者在产品开发和资本配置策略中采用促进健康的策略。
通过有目的和滚雪球抽样的方式，招募参与者进行半结构式访谈。在 83 次外展尝试中，有 46 位消费者技术高管和关注影响力的投资者做出了回应，需要 19 次完成的访谈才能达到主题饱和。使用基于扎根理论的内容分析对访谈进行分析。
通过归纳编码产生了 7 个编码类别，有 83 个子码。主要主题是：当用户人口统计学特征与产品的健康影响相匹配时（使股权思维变得重要），产品的健康影响会放大；利益相关者渴望可靠的健康指标，尤其是那些跨行业垂直领域的指标；在捕捉健康影响时，纳入积极的（即经济上有益）外部因素至关重要。这些结果为私营部门制定健康战略创建了一个逻辑模型，并提出了一个推荐的变革理论。
有针对性地将影响策略与业务重点相结合，将使团队能够设计出促进健康的产品，从而推动认同和资源分配，同时吸引投资并获得双重回报。对于政策制定者来说，很明显，需要跟上科技政策和企业报告的监管步伐。这些发现受到参与者有目的招募的限制，这引入了潜在的偏见和对普遍性的风险。
