Application of artistic design innovation in promoting rural cultural brand construction.

To conduct an in-depth analysis of global users' emotional and aesthetic preferences for rural cultural brands and to accurately assess the varying popularity of different design elements across countries, this study utilizes the EmoRuralSim simulator in combination with artificial intelligence and text mining techniques. The study creates a virtual environment for emotion and language simulation and constructs a Design, Emotion, Region (DER) relational model. By building a virtual user group that encompasses the languages and cultures of 15 countries, and employing an intelligent recommendation system, the study achieves precise matching of regional preferences with product styles, offering personalized design recommendations. The findings indicate that Brazilian users favor festive, vibrant, and colorful elements, with a preferred style leaning towards folk cultural activities and art exhibitions. Their match degree, product preference index, and regional adaptability score are 78%, 0.75, and 8.2, respectively. Additionally, users from Russia, Japan, Germany, South Korea, and Thailand exhibit high emotional resonance with designs related to rural architecture, handicrafts, and performing arts, with evaluation values of 0.89, 0.82, and 0.81, respectively. This study reveals the complex interactions between emotions and design elements in a cross-cultural context, providing valuable insights for the international promotion of rural cultural brands.