Vicente Joaquim Jorge, Neves Lurdes, Bernardo Inês
CIGEST - Centro de Investigação em Gestão, Business and Economics School, Lisbon, Portugal.
CEGIST - Centro de Estudos de Gestão, Instituto Superior Técnico, Universidade de Lisboa, Lisbon, Portugal.
Front Artif Intell. 2024 Oct 17;7:1469958. doi: 10.3389/frai.2024.1469958. eCollection 2024.
The growing competitiveness and the importance of data availability for organizations have created a demand for intelligent information systems capable of analyzing data to support strategy and decision-making. Organizations are generating more and more data due to new technologies associated with Industry 4.0 and Logistics 4.0, making it essential to transform this data into relevant information to streamline decision-making processes. This paper examines the influence of these technologies on gaining a competitive advantage, specifically in a logistics company, which is scarce in the literature.
A case study was conducted in a Portuguese company using the Delphi method with 61 participants-employees who use the company's integrated BI tool daily. The participants were presented with a questionnaire via the online platform Welphi, requiring qualitative responses to various statements based on the literature review and the results of semi-structured meetings with the company.
The study aimed to identify areas where employees believe more investment/ development is needed to optimize processes and improve the use of the BI tool in the future. The results indicate that BI is a crucial technology when aligned with a company's objectives and needs, highlighting the necessity of top management's involvement in optimizing the BI tool. Encouraging employees to use the BI tool emerged as a significant factor, underscoring the importance of leadership in innovative projects to achieve greater competitive advantage for the company.
This study aims to understand the importance of Business Intelligence (BI) and how its functionalities should be adapted according to a company's strategy and objectives to optimize decision-making processes. Thereby, the discussion focused on the essential role of BI technologies in leveraging the company's competitive advantage.
组织面临的竞争日益激烈,数据可用性也愈发重要,这催生了对智能信息系统的需求,此类系统能够分析数据以支持战略制定和决策。由于与工业4.0和物流4.0相关的新技术,组织生成的数据越来越多,因此将这些数据转化为相关信息以简化决策流程至关重要。本文探讨了这些技术对获取竞争优势的影响,特别是在一家物流公司中的影响,而这在文献中较为少见。
在一家葡萄牙公司进行了一项案例研究,采用德尔菲法,有61名参与者,即每天使用公司集成商业智能(BI)工具的员工。通过在线平台Welphi向参与者发放问卷,要求他们根据文献综述以及与该公司半结构化会议的结果,对各种陈述给出定性回答。
该研究旨在确定员工认为未来需要更多投资/开发以优化流程和改进BI工具使用的领域。结果表明,当商业智能与公司目标和需求相一致时,它是一项关键技术,凸显了高层管理人员参与优化BI工具的必要性。鼓励员工使用BI工具成为一个重要因素,强调了领导层在创新项目中对公司获得更大竞争优势的重要性。
本研究旨在理解商业智能(BI)的重要性,以及其功能应如何根据公司战略和目标进行调整以优化决策流程。因此,讨论聚焦于BI技术在提升公司竞争优势方面的关键作用。