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思感(Sensa)的营销:一家大型烟草公司推出的一款新型“零尼古丁蒸汽产品” 。

Marketing for Sensa: A novel "zero nicotine vapor product" from a major tobacco company.

作者信息

Robichaud Meagan O, Talbot Eugene M, Ganz Ollie, Mercincavage Melissa, Erythropel Hanno C, Zimmerman Julie B, Jabba Sairam V, Jordt Sven E, Delnevo Cristine D

机构信息

Rutgers Institute for Nicotine and Tobacco Studies, New Brunswick, NJ, USA.

Department of Chemical and Environmental Engineering, Yale University, New Haven, CT, USA.

出版信息

Res Sq. 2024 Oct 22:rs.3.rs-5160841. doi: 10.21203/rs.3.rs-5160841/v2.

DOI:10.21203/rs.3.rs-5160841/v2
PMID:39502773
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC11537339/
Abstract

On July 1, 2024, RJ Reynolds Vapor Company (RJRVC) introduced Sensa, the first disposable "zero nicotine vapor product" from a major tobacco company. Sensa sold more than 100,000 units as of September 10, 2024 and has been marketed through several channels. Direct-mail and magazine ads appeal to consumers' senses (e.g., "awaken your senses") and showcase Sensa's six flavor options: Berry Fusion, Berry Watermelon Fusion, Blueberry Frost, Mint Frost, Passionfruit Frost, and Watermelon Frost. Our chemical characterization of all Sensa flavors (except Berry Watermelon Fusion) found neotame (a potent artificial sweetener) and WS-23 (a synthetic coolant) in all samples, while all "Frost" flavors tested contained another synthetic coolant, WS-3. Although RJRVC states that Sensa is for "adult tobacco and vapor consumers," Sensa's resemblance to popular disposable vaping devices and youth-appealing flavors raise concerns about Sensa's appeal to young people, and limited regulations for "zero nicotine" products introduce uncertainty about product safety.

摘要

2024年7月1日,RJ雷诺兹蒸汽公司(RJRVC)推出了Sensa,这是一家大型烟草公司推出的首款一次性“零尼古丁蒸汽产品”。截至2024年9月10日,Sensa的销量已超过10万台,并已通过多种渠道进行销售。直邮和杂志广告吸引消费者的感官(例如,“唤醒你的感官”),并展示了Sensa的六种口味选择:浆果融合味、浆果西瓜融合味、蓝莓冰霜味、薄荷冰霜味、西番莲冰霜味和西瓜冰霜味。我们对所有Sensa口味(浆果西瓜融合味除外)的化学分析发现,所有样品中都含有纽甜(一种强力人工甜味剂)和WS-23(一种合成冷却剂),而所有测试的“冰霜”口味都含有另一种合成冷却剂WS-3。尽管RJRVC表示Sensa面向“成年烟草和蒸汽消费者”,但Sensa与流行的一次性电子烟设备相似以及具有吸引年轻人的口味,引发了人们对Sensa对年轻人吸引力的担忧,而且对“零尼古丁”产品的监管有限,这也给产品安全带来了不确定性。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/acc4c8fbd8de/nihpp-rs5160841v2-f0003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/dc72c44fd4b5/nihpp-rs5160841v2-f0001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/505e0ee35c90/nihpp-rs5160841v2-f0002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/acc4c8fbd8de/nihpp-rs5160841v2-f0003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/dc72c44fd4b5/nihpp-rs5160841v2-f0001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/505e0ee35c90/nihpp-rs5160841v2-f0002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/c98e/11537339/acc4c8fbd8de/nihpp-rs5160841v2-f0003.jpg

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