Narayan Raja R, Fleming Andrew M, Gunder Meredith, Zafar Syed Nabeel, Abdelsattar Zaid, Bilir Esra, Tran Thuy, Pu Tracey, Friedman Lindsay, McMasters Kelly M, Ahmad Syed A
Department of Surgery, Loma Linda University, Loma Linda, CA, USA.
Department of Surgery, Dana-Farber Cancer Institute/Brigham and Women's Hospital, Harvard Medical School, Boston, MA, USA.
Ann Surg Oncol. 2025 Feb;32(2):656-664. doi: 10.1245/s10434-024-16420-4. Epub 2024 Nov 12.
The Annals of Surgical Oncology (ASO) launched a Social Media Committee in 2022 to strategically promote surgical science, boost journal impact, and raise awareness of cutting-edge research. This study investigated the impact of the ASO Social Media Committee on journal visibility, publication engagement, and article-level metrics.
Manuscripts accepted by ASO and promoted on Twitter/X between 21 September 2020 and 20 September 2023 were evaluated for differences in article and social media metrics. Pearson correlations evaluated the relationship between normalized article downloads and normalized likes, retweets/reposts, and quote tweets/quotes. Group comparisons of social media engagement by article type were performed.
In the 18 months before the formation of the ASO Social Media Committee, 1023 manuscripts were published, and 1023 were published in the 18 months afterward. The median Altmetric scores for articles published before (3.0; IQR, 0-7.0) and afterward (2.0; IQR, 0-7.0) were similar (p = 0.480). In contrast, the normalized median number of downloads per article was significantly greater after the Social Media Committee was formed (0.85 downloads per article [IQR, 0.55-1.48] vs 1.37 [IQR, 0.93-2.51]; p < 0.001). Positive correlations were noted for normalized downloads with likes (r = 0.14; p < 0.001), retweets/reposts (r = 0.08; p < 0.001), and quote tweets/quotes (r = 0.16; p < 0.001). No difference in social media engagement by article type was observed.
More downloads were noted for ASO articles posted by the Social Media Committee after normalization. An organized effort to promote surgical science likely improves article exposure. Future efforts should seek to expand article promotion to additional social media and networking platforms with a more international, multi-lingual approach.
《外科肿瘤学年鉴》（ASO）于2022年成立了社交媒体委员会，以战略性地推广外科学术，提高期刊影响力，并提升对前沿研究的认知度。本研究调查了ASO社交媒体委员会对期刊知名度、出版参与度和文章层面指标的影响。
对2020年9月21日至2023年9月20日期间被ASO接受并在Twitter/X上推广的稿件进行评估，分析文章指标和社交媒体指标的差异。采用Pearson相关性分析评估标准化文章下载量与标准化点赞数、转发/分享数以及引用推文/引用数之间的关系。对不同文章类型的社交媒体参与度进行组间比较。
在ASO社交媒体委员会成立前的18个月里，共发表了1023篇稿件，之后的18个月也发表了1023篇。委员会成立前后发表文章的Altmetric评分中位数相似（成立前为3.0；四分位间距，0 - 7.0；成立后为2.0；四分位间距，0 - 7.0；p = 0.480）。相比之下，社交媒体委员会成立后，每篇文章的标准化下载量中位数显著更高（每篇文章0.85次下载[四分位间距，0.55 - 1.48] 对1.37次[四分位间距，0.93 - 2.51]；p < 0.001）。标准化下载量与点赞数（r = 0.14；p < 0.001）、转发/分享数（r = 0.08；p < 0.001）以及引用推文/引用数（r = 0.16；p < 0.001）之间存在正相关。未观察到不同文章类型在社交媒体参与度上的差异。
经标准化处理后，社交媒体委员会发布的ASO文章下载量更多。有组织地推广外科学术可能会提高文章的曝光度。未来应努力以更国际化、多语言的方式将文章推广扩展到更多社交媒体和网络平台。
