Is the digitalisation the future of the luxury industry?

In the context of the fourth industrial revolution, this study examines the digital transformation of the luxury industry through a bibliometric analysis of 236 articles (1991-2022) and a bibliographic coupling of research from 2022 to 2024. The analysis identifies key trends, including the use of digital tools to enhance customer engagement, the growing role of review-based feedback in the tourism sector, value creation through innovative products and promotional strategies, and the advances in sustainability via digitalization. Despite these hot trends, many firms in the luxury sector have not yet involved in a real digital transformation, as they have only digitalized specific aspects of their operations. The findings suggest that while luxury firms are embracing digital tools to meet the expectations of digitally native consumers, they face the challenge of balancing innovation with the preservation of their core values. The study concludes that digital transformation is not merely an operational shift but a strategic imperative for the future competitiveness and profitability of the luxury sector.