Gao Fengwei, Ma Yongzhi, Qiao Fengjie, Yan Panpan, Niu Zhenmiao
Division of Sport Science and Physical Education, Tsinghua University, Beijing, China.
Beijing International Studies University, Beijing, China.
Sci Rep. 2024 Dec 2;14(1):29929. doi: 10.1038/s41598-024-78524-x.
This study focuses on two issues: first, what are the factors that bring different user experiences to viewers on sports event platforms, and second, how should operators of sports event platforms better optimize the user experience of sports event platforms according to the influencing factors of viewers' experiences. This paper takes the Tencent sports event platform as an example, and takes the technology acceptance model as the basis, introduces the user experience wheel model, and the relevant variables of the information construction theory to construct the user experience model of the sports event platform. conducted an online survey on the viewers of Tencent's sports platform, and the complete replies of 312 individuals were included in the analysis. The regression model shows that improving service functions effective elements from the user's perspective and enhancing brand design implementation elements from the perspective of sports event platforms can both have a significant positive impact on user experience, and the impact of service functions effective elements is stronger than that of brand design implementation elements. This study expands the applicability of relevant models and theories, enriching the empirical research system of user experience on sports event platforms. In practice, factors influencing user experience of sports event platforms have been discovered and verified, providing some reference opinions for optimizing platform information architecture, graphic interface design, increasing the commercial value of sports event platform brands, and promoting the sustainable development of the platforms.
其一，在体育赛事平台上，给观众带来不同用户体验的因素有哪些；其二，体育赛事平台的运营者应如何依据观众体验的影响因素，更好地优化体育赛事平台的用户体验。本文以腾讯体育赛事平台为例，以技术接受模型为基础，引入用户体验轮模型以及信息构建理论的相关变量，构建体育赛事平台的用户体验模型。对腾讯体育平台的观众进行了在线调查，312人的完整回复被纳入分析。回归模型表明，从用户视角改进服务功能有效要素以及从体育赛事平台视角强化品牌设计实施要素，均能对用户体验产生显著的积极影响，且服务功能有效要素的影响强于品牌设计实施要素。本研究拓展了相关模型和理论的适用性，丰富了体育赛事平台用户体验的实证研究体系。在实践中，发现并验证了影响体育赛事平台用户体验的因素，为优化平台信息架构、图形界面设计、提升体育赛事平台品牌的商业价值以及促进平台的可持续发展提供了一些参考意见。
