'O-ZYN-PIC' and 'ZYNCOIN': how viral marketing, tokenisation and trendjacking boosted Zyn popularity in the USA.
作者信息
Kostygina Ganna, Carter Chandler C, Emery Sherry L
机构信息
Public Health, NORC at the University of Chicago, Chicago, Illinois, USA
Public Health, NORC at the University of Chicago, Chicago, Illinois, USA.
出版信息
Tob Control. 2024 Dec 4. doi: 10.1136/tc-2024-058916.
Abstract
摘要
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