考察美国无烟烟草销售的市场趋势：2011-2019 年。
Examining Market Trends in Smokeless Tobacco Sales in the United States: 2011-2019.
机构信息
Rutgers Center for Tobacco Studies, Rutgers University, New Brunswick, NJ.
Department of Health Behavior, Society & Policy, Rutgers School of Public Health, Piscataway, NJ.
出版信息
Nicotine Tob Res. 2021 Aug 4;23(8):1420-1424. doi: 10.1093/ntr/ntaa239.
INTRODUCTION
The smokeless tobacco (SLT) industry in the U.S. continues to transform with novel products amid an evolving regulatory environment. We report SLT sales trends in the U.S. by analyzing retail market scanner data from 2011 through 2019.
METHODS
National SLT sales data were obtained from Nielsen's Convenience Track System for January 2011 to December 2019. UPC codes were used to classify products by attributes including type, parent company, brand, form, and flavor. Market share was calculated as percentage of total unit sales. Detailed product analysis was presented for moist snuff, snus, and tobacco-free nicotine products.
RESULTS
SLT sales increased by 5.8% between 2011 and 2016 but declined by 3.9% from 2016 to 2019. Moist snuff sales increased by 8.1% between 2011 and 2016 and then declined 7.4% from 2016 to 2019 but still accounted for roughly 90% of the overall market annually. Between 2011 and 2019, snus sales consistently increased while sales of chew, dry snuff, and dissolvables decreased. Tobacco-free nicotine products emerged in 2016 and captured 4.0% of the market by 2019. Portion pouch packaging and flavors showed consistent growth although their popularity varied by the type of smokeless product.
CONCLUSION
This study extends our previous work on U.S. SLT market trends through 2019. Overall sales increased between 2011 and 2016 but there were signs of leveling off including declining sales of moist snuff. Newer products continue to gain market share. Continued monitoring of SLT sales is needed, particularly given the new modified risk status of several products.
IMPLICATIONS
This study analyzed the last 9 years of smokeless tobacco market data (2011-2019) to describe recent trends in sales. Overall, the smokeless product category is quite resilient although signs suggest downward trends among some product categories and features. New types of smokeless tobacco products (eg, snus and tobacco-free nicotine pouches) account for a growing share of the market.
简介
在美国，随着监管环境的不断变化，无烟烟草（SLT）行业继续推陈出新。我们通过分析 2011 年至 2019 年的零售市场扫描数据，报告了美国 SLT 的销售趋势。
方法
从尼尔森便利跟踪系统获取 2011 年 1 月至 2019 年 12 月的全国 SLT 销售数据。使用 UPC 码按产品属性（包括类型、母公司、品牌、形式和口味）对产品进行分类。市场份额以总单位销售额的百分比计算。对湿鼻烟、鼻烟和无烟草尼古丁产品进行了详细的产品分析。
结果
2011 年至 2016 年 SLT 销售额增长 5.8%，但 2016 年至 2019 年销售额下降 3.9%。2011 年至 2016 年湿鼻烟销售额增长 8.1%，2016 年至 2019 年下降 7.4%，但每年仍占整体市场的约 90%。2011 年至 2019 年期间，鼻烟的销售额持续增长，而咀嚼烟、干鼻烟和可溶解烟的销售额则下降。无烟草尼古丁产品于 2016 年问世，到 2019 年已占据 4.0%的市场份额。尽管不同类型的无烟烟草产品受欢迎程度不同，但小袋包装和口味的份额袋包装和口味仍在持续增长。
结论
本研究通过 2019 年的研究扩展了我们之前关于美国 SLT 市场趋势的工作。2011 年至 2016 年期间，整体销售额有所增长，但出现了销售放缓的迹象，包括湿鼻烟销售额的下降。较新产品继续获得市场份额。需要继续监测 SLT 的销售情况，特别是鉴于某些产品的风险状况发生了变化。
意义
本研究分析了过去 9 年（2011-2019 年）的无烟烟草市场数据，以描述近期销售趋势。总体而言，尽管某些产品类别和特征出现下降趋势，但无烟产品类别相当有弹性。新型无烟烟草产品（如鼻烟和无烟草尼古丁袋）占据了越来越大的市场份额。
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