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面向需求驱动的老年人居家护理的服务产品族优化设计

Service product family optimization design for demand-driven older adult home care.

作者信息

Yu Chao, Zhao Pengfei

机构信息

School of Management, Shenyang University of Technology, Shenyang, China.

出版信息

Front Public Health. 2024 Nov 20;12:1479586. doi: 10.3389/fpubh.2024.1479586. eCollection 2024.

Abstract

INTRODUCTION

Diversification of demand leads to a wide range of older adults home care services and services market flexibility. In order to quickly respond to changing market demand, during the standard functioning of individual services, enterprises will choose the optimal combination of packages to meet the market's expected demand and preferences to ensure that the enterprise can be in the uncertainty of the market regulation and has a relatively stable source of customers. The ability of companies to design older adults care service product families based on their operational strategy and financial position, thereby increasing their ability to enter emerging markets, is a key challenge.

METHODS

Firstly, the demand of the initial older adults group is obtained. Secondly, the attributes of each service item are classified using the Kano model. Finally, the actual operation constraints of the enterprise are incorporated, taking into account customer preference. Critical configuration problems such as module type, customer demand, probability of selection, and cost are also considered. The genetic algorithm is used to maximize the enterprise profit while considering customer preference. The efficacy of the approach is illustrated by the design exemplification of an older adult home care services firm.

RESULTS

This research suggests a novel method to product family design for older adults care services. The method determine the optimal older adults home care service product architecture system.

DISCUSSION

The article discusses three aspects of model parameters, potential constraints and extended application of the model for different contexts to expand the applicability and relevance of the study.

摘要

引言

需求的多样化导致了老年人家庭护理服务种类繁多,服务市场具有灵活性。为了快速响应不断变化的市场需求,在各项服务的正常运作过程中,企业会选择最优的套餐组合,以满足市场的预期需求和偏好,确保企业在市场规则的不确定性中拥有相对稳定的客户来源。企业根据其运营策略和财务状况设计老年人护理服务产品系列,从而提高其进入新兴市场的能力,这是一项关键挑战。

方法

首先,获取初始老年人群体的需求。其次,使用卡诺模型对每个服务项目的属性进行分类。最后,纳入企业的实际运营约束条件,同时考虑客户偏好。还考虑了模块类型、客户需求、选择概率和成本等关键配置问题。在考虑客户偏好的情况下,使用遗传算法使企业利润最大化。通过一家老年人家庭护理服务公司的设计实例来说明该方法的有效性。

结果

本研究提出了一种针对老年人护理服务产品系列设计的新方法。该方法确定了最优的老年人家庭护理服务产品架构系统。

讨论

本文讨论了模型参数、潜在约束以及模型在不同情境下的扩展应用这三个方面,以扩大研究的适用性和相关性。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/1425/11614844/443f0e37bea2/fpubh-12-1479586-g001.jpg

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