Keshavarz Ali Reza, Rouzies Dominique, Kramarz Francis, Quelin Bertrand, Segalla Michael
School of Business, Maynooth University, Co. Kildare, Ireland.
HEC Paris, 1 Avenue de La Liberation, 78351 Jouy-en-Josas, France.
J Acad Mark Sci. 2024;52(3):762-788. doi: 10.1007/s11747-023-00952-4. Epub 2023 Jun 17.
Sales employees can build their careers across industries, firms, and occupations. Yet it is unclear how their sales career paths affect their compensation. To assess the value of their experience, we examine the paychecks drawn by nearly 25,000 sales employees over 22 years. Consistent with our arguments, we find that firms place greater value on sales managers' experience than salespeople's, reflecting the multiplier effect attributed to managers. In particular, seems to be the most salient type of experience for both groups, as it is fungible across industries and firms. We uncover two distinct paths in sales organizations: the salesperson's career path rewarding sales experience and another path providing promotional prospects in sales. Analyses indicate that most newly promoted sales managers have no sales experience and move laterally from other managerial positions. Implications of our findings for research and sales-compensation practice are discussed.
The online version contains supplementary material available at 10.1007/s11747-023-00952-4.
销售员工可以在不同行业、公司和职业中发展自己的职业生涯。然而,尚不清楚他们的销售职业道路如何影响他们的薪酬。为了评估他们经验的价值,我们研究了近25000名销售员工在22年期间的薪水。与我们的观点一致,我们发现公司对销售经理经验的重视程度高于销售人员,这反映了经理人的乘数效应。特别是, 似乎是这两组人最突出的经验类型,因为它在不同行业和公司之间具有通用性。我们发现销售组织中有两条不同的职业道路:一条是奖励销售经验的销售人员职业道路,另一条是提供销售晋升机会的职业道路。分析表明,大多数新晋升的销售经理没有销售经验,是从其他管理职位横向调动过来的。我们讨论了研究结果对研究和销售薪酬实践的影响。
在线版本包含可在10.1007/s11747-023-00952-4获取的补充材料。