瓶装水消费者的心理风险、环保包装、价格公平性与品牌信任之间的关系：调节营养信息披露的影响

Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure.

作者信息

Sun Kyung-A, Moon Joonho

机构信息

Department of Tourism Management, Gachon University, Sungnam-si 13120, Republic of Korea.

Department of Tourism Administration, Kangwon National University, Chuncheon 24341, Republic of Korea.

出版信息

Foods. 2024 Nov 26;13(23):3800. doi: 10.3390/foods13233800.

DOI:10.3390/foods13233800

PMID:39682873

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC11640041/

Abstract

This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 308 participants recruited via the Clickworker platform. Hayes' PROCESS macro model 7 was employed to test the hypotheses. Price fairness was negatively influenced by psychological risk. Moreover, brand trust was significantly impacted by psychological risk and price fairness, with a significant moderating effect of nutritional disclosure on the relationship between eco-friendly packaging and price fairness. This work adds to the literature by identifying the relationship among four factors relevant to bottled water businesses.

摘要

本研究探讨了瓶装水消费者的心理风险、价格公平性和品牌信任之间的关系。我们还测试了营养信息披露对心理风险和环保包装对价格公平性影响的调节作用。我们分析了通过Clickworker平台招募的308名参与者的数据。采用Hayes的PROCESS宏模型7来检验假设。心理风险对价格公平性有负面影响。此外，心理风险和价格公平性对品牌信任有显著影响，营养信息披露对环保包装与价格公平性之间的关系有显著调节作用。这项工作通过确定与瓶装水业务相关的四个因素之间的关系，为文献增添了内容。