Executive demand highest in marketing, information systems.

The overall comparison of senior executive demand shows that corporate CEOs see a greater need for senior managers during the next year, but both groups concur on the need for more senior executives in the long term. Although the CEOs agree on the increase in demand in marketing/sales and information systems/data processing during each time frame, hospital CEOs will require fewer senior executives in general management and their corporate peer call for fewer planning/corporate development professionals, reflecting the respective changes occurring in both sectors surveyed.