Saadya Ahmad, El-Tantawy Tarek
From the Department of Plastic and Reconstructive Surgery, Sheffield Teaching Hospitals, Sheffield, United Kingdom.
Plast Reconstr Surg Glob Open. 2025 Jan 10;13(1):e6459. doi: 10.1097/GOX.0000000000006459. eCollection 2025 Jan.
Social media platforms such as TikTok have recently emerged as influential tools for information dissemination, offering plastic surgeons new opportunities to promote their practices. However, these platforms also present significant challenges regarding online safety, ethical considerations, and the potential spread of misinformation.
This study analyzes the experience of gaining 100,000 followers on TikTok within 6 months, highlighting the excitement of rapid growth alongside the challenges posed by the potential for misinformation. We propose a strategic approach to leveraging social media effectively and ethically, focusing on storytelling, educational content, and audience engagement; highlighting unique selling propositions; utilizing analytics; and maintaining consistency. Ethical considerations in medical communication are also discussed, emphasizing the need for robust guidelines.
From December 2023 to June 2024, the author posted 56 videos in Arabic, the target market's language. These videos garnered 16,566,900 views and 758,500 likes, with an average video length of 95.36 seconds. This growth led to a 47% increase in nonsurgical aesthetic consultations. Engagement and educational content, such as study tips, received the highest views, totaling 5.6 million, demonstrating the importance of such content in building a follower base for targeted marketing.
Our findings highlight the power and potential risks of social media in healthcare, advocating for a balanced approach that maximizes benefits while mitigating the spread of misinformation.
TikTok 等社交媒体平台最近已成为信息传播的有影响力工具，为整形外科医生提供了推广其业务的新机会。然而，这些平台在网络安全、伦理考量以及错误信息的潜在传播方面也带来了重大挑战。
本研究分析了在6个月内在TikTok上获得10万名粉丝的经历，强调了快速增长带来的兴奋感以及错误信息潜在传播所带来的挑战。我们提出了一种有效且符合伦理地利用社交媒体的战略方法，重点关注故事讲述、教育内容和受众参与；突出独特卖点；利用分析工具；并保持一致性。还讨论了医学传播中的伦理考量，强调了制定强有力指导方针的必要性。
从2023年12月到2024年6月，作者以目标市场的语言阿拉伯语发布了56个视频。这些视频获得了16,566,900次观看和758,500个赞，平均视频时长为95.36秒。这种增长导致非手术美容咨询量增加了47%。诸如学习技巧等参与度和教育内容获得的观看次数最多，总计560万次，证明了此类内容在为定向营销建立粉丝基础方面的重要性。
我们的研究结果突出了社交媒体在医疗保健领域的力量和潜在风险，倡导采取一种平衡的方法，在最大限度地提高益处的同时减轻错误信息的传播。
