Mou Yu, Li Xiaofeng
Business School, Sichuan University, Chengdu 610064, China.
Behav Sci (Basel). 2025 Jan 18;15(1):86. doi: 10.3390/bs15010086.
Family farmers face various business risks, including natural disasters, policies, technology adoption, and market uncertainties. This paper develops a conceptual framework for the formation mechanism of family farmers' business adaptation behaviors by linking "risk perception, key beliefs, and adaptation behavior". Using microdata from 363 family farmers in Sichuan Province, China, and applying ordered logit model regression analysis, we find that both risk perception and key beliefs positively influence family farmers' business adaptation behavior. Key beliefs partially mediate this relationship, while risk preference negatively moderates the effect of risk perception on business adaptation behavior. Additionally, family farmers with higher farm profit levels and larger social networks are more likely to engage in business adaptation behavior. Family farmers who have higher education, are older, operate larger-scale farms, and are male exhibit stronger risk perceptions.
家庭农户面临各种经营风险，包括自然灾害、政策、技术采用和市场不确定性。本文通过将“风险认知、关键信念和适应行为”联系起来，构建了一个家庭农户经营适应行为形成机制的概念框架。利用来自中国四川省363户家庭农户的微观数据，并应用有序logit模型回归分析，我们发现风险认知和关键信念都对家庭农户的经营适应行为产生积极影响。关键信念部分中介了这种关系，而风险偏好则对风险认知对经营适应行为的影响产生负向调节作用。此外，农场利润水平较高且社会网络较大的家庭农户更有可能从事经营适应行为。受过高等教育、年龄较大、经营规模较大农场且为男性的家庭农户表现出更强的风险认知。
