Xu Xin, Dai Guangquan
Department of Tourism Management, South China University of Technology, Guangzhou 510006, China.
Behav Sci (Basel). 2025 Jan 20;15(1):90. doi: 10.3390/bs15010090.
Mass-participation sports events (MPSEs) are of significant value to the fields of sports, culture, and tourism. MPSEs have witnessed a remarkable surge in popularity, which has led to a complex interplay of factors influencing participants' overall experience, making it crucial to understand the role of embodied behaviour. However, the existing literature is deficient in terms of providing substantial evidence, particularly with regard to the growing significance of experience planning as a core aspect of event design. This research employed the Guangzhou Marathon, one of the most renowned MPSEs in China, as a case study. The objective of this research is to investigate and extend the knowledge of the embodied behaviour of MPSE tourists through the mixed method of a questionnaire survey together with interviews. Furthermore, this research aimed to explore the antecedents and consequences of the embodied experience formation process. The findings demonstrated the pivotal role of the embodied experience in shaping tourist perceptions and subsequent intentions. Specifically, this research suggested that tourist behaviour with experience and attachment influenced the perceived value and cost of participation willingness through moderating and mediating effects. The findings contribute to the existing knowledge on sports tourism and behavioural studies and provide sustainable event management strategies.
大众参与型体育赛事（MPSEs）对体育、文化和旅游领域具有重要价值。大众参与型体育赛事的受欢迎程度显著飙升，这导致了影响参与者整体体验的各种因素之间的复杂相互作用，使得理解身体行为的作用变得至关重要。然而，现有文献在提供充分证据方面存在不足，特别是在体验规划作为赛事设计核心方面日益重要的问题上。本研究以中国最著名的大众参与型体育赛事之一广州马拉松为例进行研究。本研究的目的是通过问卷调查和访谈相结合的混合方法，调查并扩展对大众参与型体育赛事游客身体行为的认识。此外，本研究旨在探索身体体验形成过程的前因和后果。研究结果表明身体体验在塑造游客感知和后续意图方面起着关键作用。具体而言，本研究表明，具有体验和依恋感的游客行为通过调节和中介效应影响了参与意愿的感知价值和成本。这些发现为体育旅游和行为研究的现有知识做出了贡献，并提供了可持续的赛事管理策略。
