Hung Iris W, Yiu Yuho, Wu Sihan, Liu Dan, Wang Liman, Han Xiao
Department of Marketing, The Chinese University of Hong Kong, Shenzhen, China.
Department of Computer Science and Engineering, Hong Kong University of Science and Technology, Hong Kong, China.
Sci Rep. 2025 Jan 29;15(1):3710. doi: 10.1038/s41598-025-87804-z.
Civic honesty is a crucial behavior that policymakers and business leaders strive to promote among citizens and employees. We conducted online and field experiments in China adapting the setting of a recent research which employed an innovative design to study civic honesty behavior around the globe. Results show that the psychological mechanism underlying lost-wallet reporting behavior in China is somewhat different from what has been suggested in the literature. Chinese participants indicated they are significantly more likely to put WeChat than email as contact information on their lost items, corroborating a local norm in China that email is infrequently used by ordinary Chinese citizens. Moreover, we tested multiple behavioral interventions in the field. Aiding a lost-property finder to connect to an owner using WeChat led to a reporting rate of 59.3% (vs. 7% as shown in a recent research that used email as the communication means; note that due to differences in experimental designs, no direct comparison of these reporting rates should be made however). Our research suggests that interacting with citizens from a targeted population to formulate locally informed research questions and design may be crucial for understanding and promoting civic honesty behavior.
公民诚信是政策制定者和企业领导者努力在公民和员工中推广的关键行为。我们在中国进行了线上和实地实验,采用了近期一项研究的背景设置,该研究采用创新设计来研究全球范围内的公民诚信行为。结果表明,中国失物招领报告行为背后的心理机制与文献中所提出的有所不同。中国参与者表示,他们在失物上显著更倾向于留下微信而非电子邮件作为联系方式,这证实了中国的一个本土规范,即普通中国公民很少使用电子邮件。此外,我们在实地测试了多种行为干预措施。帮助失物拾获者通过微信与失主取得联系,报告率达到了59.3%(相比之下,近期一项使用电子邮件作为沟通方式的研究显示报告率为7%;请注意,由于实验设计的差异,然而不应直接比较这些报告率)。我们的研究表明,与目标人群的公民互动以制定基于当地情况的研究问题和设计,对于理解和促进公民诚信行为可能至关重要。