Nkaiwuatei Jimmy, Hamza Hafeez, Akbi Samar, Muzondo Ngoni
Research Department, Zihi Institute, Nairobi, Kenya.
Faculty of Pharmacy, University of Algiers 1, Algiers, Algeria.
JAC Antimicrob Resist. 2025 Jan 29;7(1):dlaf005. doi: 10.1093/jacamr/dlaf005. eCollection 2025 Feb.
The ability of microorganisms to resist antimicrobial medicines is called antimicrobial resistance (AMR). AMR awareness among the general public may be increased via a variety of approaches including the use of social media campaigns, traditional media, influencer outreach storytelling, community theatre, interactive games and quizzes and art and music. This analysis aims to evaluate YouTube videos to educate the general public about AMR.
A content analysis was performed on the AMR educational videos that were retrieved from YouTube using the following keyword phrases: 'what is antimicrobial resistance', 'causes of antimicrobial resistance' and 'prevention of antimicrobial resistance'.
A total of 74 AMR educational videos were identified and analysed based on predefined selection criteria. Subsequently, three online videos that met the inclusion criteria were selected and analysed.
The analysed AMR educational videos were easily accessible and comprehensible, and serve as valuable resources for promoting AMR awareness and education among the general population.
微生物抵抗抗菌药物的能力称为抗菌药物耐药性（AMR）。可通过多种方式提高公众对抗菌药物耐药性的认识，包括开展社交媒体活动、利用传统媒体、通过有影响力的人进行宣传推广、社区戏剧、互动游戏和测验以及艺术和音乐等。本分析旨在评估YouTube视频对公众进行抗菌药物耐药性教育的效果。
使用以下关键词组从YouTube检索抗菌药物耐药性教育视频，并进行内容分析：“什么是抗菌药物耐药性”、“抗菌药物耐药性的成因”和“抗菌药物耐药性的预防”。
根据预先确定的选择标准，共识别并分析了74个抗菌药物耐药性教育视频。随后，选择并分析了3个符合纳入标准的在线视频。
经分析的抗菌药物耐药性教育视频易于获取且易于理解，是提高普通人群对抗菌药物耐药性的认识和开展相关教育的宝贵资源。
