King Andy J, Wald Dara M, Coberley Denise D, Dahlstrom Michael F, Plummer Paul J
Greenlee School of Journalism and Communication, Iowa State University, Ames, IA, USA.
National Institute of Antimicrobial Resistance Research & Education, Ames, IA, USA.
JAC Antimicrob Resist. 2022 Mar 29;4(2):dlac032. doi: 10.1093/jacamr/dlac032. eCollection 2022 Apr.
Communicating about antimicrobial resistance (AMR) and antimicrobial stewardship (AMS) requires technical knowledge, consideration of audience values and appropriate identification of communication strategies for multiple audiences. Within the context of animal agriculture, communicating about AMR represents an important and complex endeavour for veterinarians, governmental agencies, producers and the industry to convey policy and practice information regarding the use of antimicrobials in food animals.
To assess the science communication challenges related to AMR by identifying the motivations, goals and struggles of animal agriculture stakeholders when communicating about AMR and AMS.
Participants attending a meeting on AMR communication in animal agriculture (80) completed a workshop on science communication, including small group meetings with oral/written comments collected. Participants included veterinarians, government agency representatives, industry stakeholders and producers.
Results indicated participants believed providing more accurate information would resolve misunderstanding and concern about AMR to other stakeholders, counter to recommendations of science communicators. Other participants noted beliefs about the utility of stories in trying to explain how AMS is normative and consistent with the values of all parties interested in animal agriculture. Participants noted the importance of public engagement, even if the participants' perceived target audiences did not include the public.
Communicating about AMR and AMS in animal agriculture contexts provide unique challenges. Few evidence-based recommendations are available for science communicators in these contexts and more research is needed to improve the quality of communication about AMR and AMS in animal agriculture.
就抗菌药物耐药性（AMR）和抗菌药物管理（AMS）进行沟通需要专业技术知识，考虑受众价值观，并为多个受众恰当确定沟通策略。在畜牧业背景下，就AMR进行沟通对于兽医、政府机构、生产者及行业而言，是一项传达有关食用动物抗菌药物使用的政策和实践信息的重要且复杂的工作。
通过确定畜牧业利益相关者在就AMR和AMS进行沟通时的动机、目标和困难，评估与AMR相关的科学传播挑战。
参加畜牧业AMR沟通会议的80名与会者完成了一个科学传播研讨会，包括小组会议，并收集了口头/书面意见。参与者包括兽医、政府机构代表、行业利益相关者和生产者。
结果表明，与科学传播者的建议相反，参与者认为提供更准确的信息将消除其他利益相关者对AMR的误解和担忧。其他参与者指出，他们相信故事在试图解释AMS如何规范并符合所有对畜牧业感兴趣的各方价值观方面的作用。参与者指出了公众参与的重要性，即使参与者认为目标受众不包括公众。
在畜牧业背景下就AMR和AMS进行沟通存在独特挑战。在这些背景下，可供科学传播者参考的循证建议很少，需要更多研究来提高畜牧业中AMR和AMS沟通的质量。
